Mobile Marketing

Mobile App Surveys: How to Collect In-App User Feedback (And What to Do With It)

Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and

Written by: Shivkumar M
Published on: 20 Dec, 2018
Customer Engagement

Uninstall Tracking Primer for Churn Reduction – CleverTap

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Written by: Mrinal Parekh
Published on: 19 Dec, 2018
Data and Analytics

Vanity Metrics Mobile Marketers Must Avoid

“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

Written by: Subharun Mukherjee
Published on: 18 Dec, 2018
Customer Engagement

User Experience: UX Design Principles That Deliver Awesome Apps

Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

Written by: Shivkumar M
Published on: 13 Dec, 2018
Data and Analytics

Customer Acquisition Cost: Calculate CAC for Sustainable Growth

“We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

Written by: Subharun Mukherjee
Published on: 11 Dec, 2018
Holiday Marketing

Secrets of the Top-Performing Black Friday Push Notifications 2018

The biggest shopping weekend of the year is now behind us! So what can mobile marketers learn from it to

Written by: Subharun Mukherjee
Published on: 05 Dec, 2018
Marketing Strategies

The Marketing Funnel Explained

If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between

Written by: Subharun Mukherjee
Published on: 04 Dec, 2018
Data and Analytics

What is Augmented Reality? How AR is Changing Mobile

Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed

Written by: Subharun Mukherjee
Published on: 27 Nov, 2018
Customer Engagement

Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

Written by: Shivkumar M
Published on: 22 Nov, 2018
Segmentation

How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

Written by: Shivkumar M
Published on: 15 Nov, 2018
Mobile Marketing

In-App Purchases in Mobile Marketing

Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free

Written by: Subharun Mukherjee
Published on: 13 Nov, 2018
Travel and Hospitality

How Business Intelligence is Shaping the Future of Travel Apps

App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According

Written by: Shivkumar M
Published on: 08 Nov, 2018

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