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Harsh Shah is a technology enthusiast and Product Manager at CleverTap, specialising in mobile marketing trends, data privacy, and customer engagement strategies.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month
Apple’s Worldwide Developer Conference (WWDC) 2022 was held this year from June 6 to 10. Each year, Apple kicks off
In May 2021, Google introduced the Google Play Data safety section, which was a big step towards elevating the privacy
Instant Apps are a way for businesses to offer web users a lightweight version of their Android app without requiring
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
