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Harsh Shah is a technology enthusiast and Product Manager at CleverTap, specialising in mobile marketing trends, data privacy, and customer engagement strategies.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Google’s Android 13 OS has rolled out to Pixel devices starting Aug 15, 2022 . This is about a month
Apple’s Worldwide Developer Conference (WWDC) 2022 was held this year from June 6 to 10. Each year, Apple kicks off
In May 2021, Google introduced the Google Play Data safety section, which was a big step towards elevating the privacy
Instant Apps are a way for businesses to offer web users a lightweight version of their Android app without requiring
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