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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
AI has transformed how marketers work. While earlier applications focused primarily on efficiency and optimization, generative AI has significantly expanded
You chose Braze for a reason. Perhaps it was the journey builder, the ease of running campaigns, or its independence
Marketing automation has traditionally been focused on executing predefined decisions at scale. Marketers decide which campaigns to run, which audiences
Personalization has traditionally focused on understanding the customer: who they are, what they've done, what they prefer, and what they're
I. The Room By the time Sherlock Holmes enters the room, everyone else has already seen it. The inspector has
I. 208 Seconds On January 15, 2009, an ordinary flight from New York's LaGuardia Airport to Charlotte, North Carolina, became
I. The Suit The first time Tony Stark's Iron Man suit takes flight, its power is impossible to miss. It
On October 8 in Mumbai, the CleverAI™ Summit 2026 brought together leaders across marketing, product, growth, and technology to explore
Picking the next message for one user looks like a ranking problem, but it isn't quite one. The candidate set
A chess grandmaster does not enter a match with a blank mind. Years of experience playing a multitude of opponents
A component-level walkthrough of the CleverAI™ stack: the per-user decisioning engine that ranks an action inside a single request, and
I. The Take That Doesn't Cut Away The Bear is a show about a decorated fine-dining chef named Carmy “The
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