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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Super Apps that integrate multiple services, including mobile payments, social media, gaming, and retail into one app are redefining the
This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert
The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that
Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of
The majority of people want to touch and feel a product before making a purchase.1 The same is true for
App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a
It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning
Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was
Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format
Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more
In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert
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