Technology

Heuristic Evaluation: Improve Your App’s UX Using 10 Usability Heuristics

So you’ve built your app and are ready to unleash it upon the world? Not so fast. Part of the

Written by: Shivkumar M
Published on: 06 Jun, 2019
AI and ML

Introduction to Natural Language Processing (NLP)

01000011 01101100 01100101 01110110 01100101 01110010 01010100 01100001 01110000. Did you get that? For those of you who can’t read

Written by: Subharun Mukherjee
Published on: 04 Jun, 2019
Mobile Marketing

In-App Messages for Onboarding and Engagement

What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick

Written by: Subharun Mukherjee
Published on: 30 May, 2019
Martech

How BookMyShow Leveraged Tech to Sell 76 Avengers: Endgame Tickets a Second

Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.

Written by: Shivkumar M
Published on: 22 May, 2019
AI and ML

Discovering the Science Behind the Data Scientist : In Conversation With Jacob Joseph

Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data

Written by: Subharun Mukherjee
Published on: 17 May, 2019
Mobile Marketing

What is App Localization? And How Does it Compare to Internationalization?

Tailoring your app’s interface to meet varying cultural and language expectations is a must. Users want to feel that the

Written by: Subharun Mukherjee
Published on: 16 May, 2019
Segmentation

The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists

It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

Written by: Mrinal Parekh
Published on: 15 May, 2019
Technology

What are Progressive Web Apps and Are They Worth It?

Progressive web apps are the tech industry’s latest attempt to improve cross-platform performance across web and mobile. Are they simply

Written by: Subharun Mukherjee
Published on: 14 May, 2019
CleverTap

The Trials and Triumphs of Working Mothers

We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not

Written by: Subharun Mukherjee
Published on: 10 May, 2019
Marketing Strategies

Agile Marketing: How to Drastically Improve the Performance of Your Growth Team

Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind

Written by: Shivkumar M
Published on: 09 May, 2019
Mobile Marketing

Screen A/B Testing for Mobile Applications: Using Data to Design Better User Experiences

The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity

Written by: Shivkumar M
Published on: 08 May, 2019
Marketing Strategies

What are Interstitial Ads and How To Use Them Without Penalty

May I interject? Interstitial ads are injecting themselves into the user experience of websites, apps, games, and more. These ads

Written by: Subharun Mukherjee
Published on: 02 May, 2019

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