• Marketing Strategies

    Nick Hobbs of Brief On Building Subscription Services That Monetize

    Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

    Written by: Sunil Thomas
    Published on: 03 Mar, 2022
    CleverTap

    CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Mrinal Parekh
    Published on: 28 Feb, 2022
    CleverTap

    CleverTap Among G2’s Top 25

    G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list

    Written by: Shivkumar M
    Published on: 23 Feb, 2022
    Ecommerce and Retail

    The Experience Economy is Upon Us – Are You Ready For It?

    With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

    Written by: Subharun Mukherjee
    Published on: 21 Feb, 2022
    Marketing Strategies

    Retention Strategies from Apps

    What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

    Written by: Sunil Thomas
    Published on: 18 Feb, 2022
    CleverTap

    CTzen Stories: Anupam Tripathi on Chasing Dreams 

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Mrinal Parekh
    Published on: 18 Feb, 2022
    Loyalty

    The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

    TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

    Written by: Sunil Thomas
    Published on: 10 Feb, 2022
    Marketing Automation

    Marketing Automation 101: Learn the ROI of This Innovation

    Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

    Written by: Subharun Mukherjee
    Published on: 08 Feb, 2022
    CleverTap

    CleverTap Quarterly Takeaways: Starting 2022 Strong

    To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

    Written by: Subharun Mukherjee
    Published on: 03 Feb, 2022
    Data and Analytics

    Behavior Isn’t All About Data: A Lesson from Rory Sutherland

    Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

    Written by: Sunil Thomas
    Published on: 26 Jan, 2022
    Data and Analytics

    5 Marketing Analytics Tool Features Every Mobile Marketer Needs in 2022

    If you search for marketing analytics tools, you'll discover that they're not exactly in short supply. Dozens of mobile marketing

    Written by: Shivkumar M
    Published on: 25 Jan, 2022
    Ecommerce and Retail

    NRF 2022: The Future of Retail is Here

    After a long break from in-person events due to the pandemic, we’re incredibly excited to be an exhibitor at NRF

    Written by: Shivkumar M
    Published on: 13 Jan, 2022

    Please enter a valid work email

    Smiling Woman Holding Phone