• Loyalty

    Experience-First Thinking: How Knowing Your Product and Your Customer Creates App Loyalty

    Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of

    Written by: Subharun Mukherjee
    Published on: 13 May, 2021
    Mobile Marketing

    App Store Screenshots to Attract Downloads on Google Play and App Store

    The majority of people want to touch and feel a product before making a purchase.1  The same is true for

    Written by: Subharun Mukherjee
    Published on: 06 May, 2021
    Marketing Strategies

    What Are App Clips?

    App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

    Written by: Subharun Mukherjee
    Published on: 04 May, 2021
    Ecommerce and Retail

    Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

    It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

    Written by: Shivkumar M
    Published on: 29 Apr, 2021
    SMS Marketing

    Consumer Views on SMS Notifications

    Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was

    Written by: Subharun Mukherjee
    Published on: 27 Apr, 2021
    Personalization

    How BigShyft Uses Personalized Email Marketing to Increase Retention Rates by 40%

    Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format

    Written by: Subharun Mukherjee
    Published on: 22 Apr, 2021
    Personalization

    15 Actionable Personalization Messages to Connect With Users

    Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more

    Written by: Subharun Mukherjee
    Published on: 20 Apr, 2021
    Marketing Strategies

    Grow & Retain Users: Acquisition-Monetization Balance

    In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert

    Written by: Shivkumar M
    Published on: 15 Apr, 2021
    Financial Services

    11 Lessons from Best Fintech Apps

    Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital

    Written by: Subharun Mukherjee
    Published on: 13 Apr, 2021
    AI and ML

    How Jerry Uses Personalized Communications to Increase Conversions by 20%

    The good news: apps have become the “channel of choice”* for consumers, fueling record adoption of finance and insurance apps.

    Written by: Subharun Mukherjee
    Published on: 08 Apr, 2021
    Ecommerce and Retail

    The New Experience Economy: How Ecommerce Brands Can Thrive in the Future of Retail

    The death of retail has been greatly exaggerated. Ecommerce revenues were up more than 30% in 2020,* and the past

    Written by: Shivkumar M
    Published on: 01 Apr, 2021
    Gaming

    Top Six Mobile Gaming Trends That Matter in 2021 and Beyond

    Here's an exciting stat: worldwide digital games market earnings rose by 15% to reach $11.6B in January 2021. What's more,

    Written by: Subharun Mukherjee
    Published on: 30 Mar, 2021

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