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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Global app spending is projected to climb to $270 billion by 2025*. To give a bit of context, this number
App engagement is all about putting the user's needs first. The magic occurs when app marketers harness behavioral data around
Blockchain technology is taking on an increasingly important role in the global economy — and the ecommerce sector is taking
Marketing is a means to effectively engage and ultimately retain customers. But messaging aimed at customers also needs to be
In last year’s WWDC, we talked about how iOS 14 would affect user privacy and mobile marketing. That story continues
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand
Cast your mind back to 1997. The internet had momentum but hadn't officially taken off yet. A search engine named
Facebook is going all-in on ecommerce. Hot on the heels of its Live Shopping Fridays announcement, the social media giant
Hyper-casual games are likely to take the mobile gaming industry by storm. Some would argue that they already have. For
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and
You’ve been working for months and are finally ready to release a new feature within your app. The design is
The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video
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