• Mobile Marketing

    Study: The Untapped Mobile Opportunity in Rural India

    To say that the potential market for mobile apps in India is huge would be an understatement.  According to Data.ai,

    Written by: Shivkumar M
    Published on: 14 Mar, 2022
    CleverTap

    CTzen Stories: Meenakshi Ganesh on Beating Impostor Syndrome

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: CleverTap
    Published on: 14 Mar, 2022
    Marketing Strategies

    Nick Hobbs of Brief On Building Subscription Services That Monetize

    Subscription-based products rely on predictable, recurring revenue to survive and thrive—which means that user retention is even more important than

    Written by: Sunil Thomas
    Published on: 03 Mar, 2022
    CleverTap

    CTzen Stories: Irish Reyes-Edmondson on Careers and Motherhood — and Making a Difference

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Mrinal Parekh
    Published on: 28 Feb, 2022
    CleverTap

    CleverTap Among G2’s Top 25

    G2’s 2022 Best Software List is here. And we’re excited to announce that CleverTap has been included in the list

    Written by: Shivkumar M
    Published on: 23 Feb, 2022
    Ecommerce and Retail

    The Experience Economy is Upon Us – Are You Ready For It?

    With the global pandemic, many facets of everyday life have inexorably changed. While people still need to go to school,

    Written by: Subharun Mukherjee
    Published on: 21 Feb, 2022
    Marketing Strategies

    Retention Strategies from Apps

    What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

    Written by: Sunil Thomas
    Published on: 18 Feb, 2022
    CleverTap

    CTzen Stories: Anupam Tripathi on Chasing Dreams 

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Mrinal Parekh
    Published on: 18 Feb, 2022
    Loyalty

    The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

    TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

    Written by: Sunil Thomas
    Published on: 10 Feb, 2022
    Marketing Automation

    Marketing Automation 101: Learn the ROI of This Innovation

    Your marketing team works hard to expand your customer base and bring your sales team qualified leads. But when they

    Written by: Subharun Mukherjee
    Published on: 08 Feb, 2022
    CleverTap

    CleverTap Quarterly Takeaways: Starting 2022 Strong

    To help marketers learn the frameworks and tactics they can use to drive growth for their brands, we host CleverTap

    Written by: Subharun Mukherjee
    Published on: 03 Feb, 2022
    Data and Analytics

    Behavior Isn’t All About Data: A Lesson from Rory Sutherland

    Is today’s obsession with data causing the magic of marketing to disappear? Could it be possible that the decision to

    Written by: Sunil Thomas
    Published on: 26 Jan, 2022

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