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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
What’s one of the biggest challenges facing mobile marketers today? For many (most, in fact), it’s getting users to stick
Avengers: Endgame has officially broken all box office records across the world, with massive crowds in theaters and sold-out shows.
Have you had the opportunity to work alongside award winners? We’re privileged to work with Jacob Joseph, our lead Data
Tailoring your app’s interface to meet varying cultural and language expectations is a must. Users want to feel that the
It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it
Progressive web apps are the tech industry’s latest attempt to improve cross-platform performance across web and mobile. Are they simply
We call them superheroes. We call them multi-taskers. We call them working moms! And we are lucky to have not
Marketing work is never done. At any given moment, you probably have multiple omnichannel campaigns running alongside the daily grind
The primary set of KPIs for product owners, marketers, and entrepreneurs of consumer mobile products is to drive user activity
Recommendations are powerful tools in any mobile brand’s arsenal. If you require proof of this in action, you need only
Is a minimum viable product a fancy way of saying prototype? Or is it a proof of concept? A proof
Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used
Free Customer Engagement Guides
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