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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.
Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest
In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
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