Mobile Marketing

How to Improve App Ratings to Boost App Store Optimization (ASO)

User ratings are important. So important, in fact, they often play a crucial role in people’s purchasing decisions—be it restaurants,

Written by: Subharun Mukherjee
Published on: 23 Jul, 2019
Customer Engagement

First-Time User Experience: How to Keep New App Users Coming Back

It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6

Written by: Subharun Mukherjee
Published on: 18 Jul, 2019
Data and Analytics

Optimize Your App with A/B Testing

How do you know which is the better call-to-action button? Or which sign-up form is more effective? In such a

Written by: Shivkumar M
Published on: 16 Jul, 2019
Mobile Marketing

29 Customizable In-App Messaging Templates for Instant User Engagement

In-app messages are native content that appears within your app as a pop-up or full-screen UI overlay. Unlike push notifications,

Written by: Shivkumar M
Published on: 11 Jul, 2019
Data and Analytics

ARPU: How to Calculate Average Revenue Per User

The secret to acquiring and retaining users is simple: understand their value.  Knowing the value of your users helps you

Written by: Subharun Mukherjee
Published on: 09 Jul, 2019
Ecommerce and Retail

All Aboard! 6 Tips for Onboarding Ecommerce App Users

In a popular article in 1995, Clifford Stoll - a celebrated author, astronomer, and teacher, lamented that there was no

Written by: Shivkumar M
Published on: 03 Jul, 2019
Marketing Strategies

The 8-Step Content Marketing Strategy for Mobile Apps

What’s so great about content marketing?  Every app does install ads. Social media posts are a dime a dozen. Paid

Written by: Shivkumar M
Published on: 02 Jul, 2019
Customer Engagement

How to Improve Your UX Using Task Analysis

There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to

Written by: Shivkumar M
Published on: 27 Jun, 2019
Customer Engagement

Harness the Potential of FOMO in Your Marketing Approach

One more day before this offer expires! Have you done the latest X challenge? Time left for this deal: 02

Written by: Shivkumar M
Published on: 20 Jun, 2019
Customer Engagement

Microinteractions for Meaningful Moments in UX Design

The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to

Written by: Subharun Mukherjee
Published on: 18 Jun, 2019
Technology

What Is Enterprise Architecture (EA)?

When we think of famous architecture, we immediately think of the Empire State Building, the Eiffel Tower, or anything by

Written by: Subharun Mukherjee
Published on: 13 Jun, 2019
Technology

Apple WWDC 2019: A Rundown for Mobile App Teams

Last week in San Jose, Apple held its flagship annual developer conference which not only attracts developers but also receives

Written by: Subharun Mukherjee
Published on: 12 Jun, 2019

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