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  • Customer Engagement

    Inside the Tesseract Decisioning Engine™: How Two Learners Think, Fast and Slow

    Picking the next message for one user looks like a ranking problem, but it isn't quite one. The candidate set

    Written by: Jacob Joseph
    Published on: 06 Oct, 2026
    CleverAI

    What Is AI Decisioning? How It Powers Customer Engagement

    Netflix configured its messaging so that someone who watched season 1 would get a nudge about season 2, unless a

    Written by: Jacob Joseph
    Published on: 24 Sep, 2026
    AI and ML

    AI Marketing Agents: Types, Use Cases, and Features to Look For

    AI is now embedded across marketing workflows, but adoption has moved faster than clarity. Marketers can use AI to generate

    Written by: Jacob Joseph
    Published on: 21 Sep, 2026
    AI and ML

    Agentic Personalization: How AI Drives Real-Time Engagement

    For nearly a decade, personalization centered on the customer journey.  But that model is becoming harder to scale. BCG’s 2026

    Written by: Jacob Joseph
    Published on: 18 Sep, 2026
    AI and ML

    How to Use AI for Customer Insights to Improve Retention and Personalization 

    Artificial intelligence is changing how marketers understand and act on customer behavior. Instead of relying only on past reports, teams

    Written by: Jacob Joseph
    Published on: 27 Mar, 2026
    AI and ML

    How to Use AI for Customer Engagement: Strategies and Practical Use Cases

    Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked

    Written by: Jacob Joseph
    Published on: 23 Mar, 2026
    AI and ML

    AI in Marketing Analytics: Strategy, Machine Learning Models and Real-World Use Cases

    The role of analytics is rapidly shifting from descriptive dashboards to predictive intelligence in the B2C marketing space. Instead of

    Written by: Jacob Joseph
    Published on: 23 Mar, 2026
    AI and ML

    What Is Propensity Modeling? A Practical Guide for Marketers

    Savvy marketers increasingly rely on predictive approaches to gain an edge in a data-driven market. With fragmented customer journeys, shorter

    Written by: Jacob Joseph
    Published on: 10 Feb, 2026
    AI and ML

    Types of AI Agents in Marketing: A Comprehensive Guide

    Different types of AI agents have made big promises in marketing when it comes to efficiency and customer experience, with

    Written by: Jacob Joseph
    Published on: 08 Oct, 2025
    AI and ML

    A Marketer’s Guide to Data Governance in the Age of AI

    In the era of hyper-personalization, customer engagement relies more than ever on data. Now, as AI pushes the boundaries from

    Written by: Jacob Joseph
    Published on: 21 Aug, 2025
    AI and ML

    How to Use AI for E-commerce Marketing

    Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to

    Written by: Jacob Joseph
    Published on: 21 Mar, 2025
    Data and Analytics

    Popular tricks and tips for Feature Engineering – Part IV

      In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive

    Written by: Jacob Joseph
    Published on: 30 Jan, 2025

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