All you need to know about app analytics and user engagement is right here. Read on to learn from the experts.

The Not-So-Secret Sauce Powering Our Recommender System
Data Science
April 26, 2019

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Under the Hood: The Algorithm That Powers Our Recommendation Engine
Data Science
April 15, 2019

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

A Gentle Introduction to Neural Networks
Data Science
April 8, 2019

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?
Data Science
January 25, 2018

How should you visualize the user journey as they flow through your app? We compared the popular sunburst and sankey charts to plot example data and visualize user data.

Visualizing and Comparing Trends with Vastly Varying Scale
Data Science
October 12, 2017

It is a well known fact that visualizing time series information is always better than viewing the same information in

The danger in comparing your campaign performance against an average
Data Science
June 27, 2017

Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics

A Marketer’s Guide to A/B Testing
Data Science
April 24, 2017

The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

The Best Metric to Measure Accuracy of Classification Models
Data Science
November 28, 2016

Unlike evaluating the accuracy of models that predict a continuous or discrete dependent variable like Linear Regression models, evaluating the

A neat trick to increase robustness of regression models
Data Science
August 3, 2016

The first predictive model that an analyst encounters is Linear Regression. A linear regression line has an equation of the

How do we perceive analytics or data science?
Data Science
July 26, 2016

Is the purpose of analytics or data science to draw some insights from data or some cool visualization or is it just a recommendation

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