AI and ML

How to Use AI for E-commerce Marketing

Artificial intelligence (AI) is changing how e-commerce companies engage and retain customers. In this guide, we’ll explore practical ways to

Written by: Jacob Joseph
Published on: 21 Mar, 2025
Data and Analytics

Popular tricks and tips for Feature Engineering – Part IV

  In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive

Written by: Jacob Joseph
Published on: 30 Jan, 2025
Data and Analytics

Popular tricks and tips for Feature Engineering – Part III

  In the earlier part, we discussed tricks (i) through (iii) for feature engineering. In this part we will deep

Written by: Jacob Joseph
Published on: 30 Jan, 2025
Data and Analytics

Popular tricks and tips for Feature Engineering – Part I

  This is the first part in the Series on Tricks and Tips for Feature Engineering. In this part, we

Written by: Jacob Joseph
Published on: 30 Jan, 2025
Data and Analytics

Popular tricks and tips for Feature Engineering – Part II

  In the previous part, we looked at some of the popular tricks for Feature Engineering and got a broad

Written by: Jacob Joseph
Published on: 30 Jan, 2025
Mobile Marketing

Five Time-tested Ways for Fitness Apps to Retain Newly Acquired Users

The new year is a time when many of us look to make changes in our lives, including making new

Written by: Jacob Joseph
Published on: 13 Jan, 2023
CleverTap

CTzen Stories: Jacob Joseph on the Power and Potential of Taking Risks

Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

Written by: Jacob Joseph
Published on: 26 Apr, 2022
Data and Analytics

Is There a Golden Number of Messages?

Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such

Written by: Jacob Joseph
Published on: 06 Dec, 2019
Data and Analytics

How to Identify and Mitigate Risk in A/B Testing

Why do we need experiments? Experiments play an important role to test theories and provide the basis for scientific knowledge.

Written by: Jacob Joseph
Published on: 21 Oct, 2019
AI and ML

The Not-So-Secret Sauce Revealed

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Written by: Jacob Joseph
Published on: 26 Apr, 2019
AI and ML

Under the Hood: The Algorithm That Powers Our Recommendation Engine

This post in intended to help readers to understand the algorithm behind our recommendation engine. We use Collaborative Filtering (CF)

Written by: Jacob Joseph
Published on: 15 Apr, 2019
AI and ML

A Gentle Introduction to Neural Networks

Neural networks, as the name suggests, involves a relationship between the nervous system and networks. It’s a relationship loosely modeled

Written by: Jacob Joseph
Published on: 08 Apr, 2019

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