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Sony Shetty, adept in PR, media relations, and digital comms, enhances brand visibility with strategic thinking and creativity.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Dining is a competitive industry, with a wealth of choices for potential diners to choose from in both the physical
Attracting customers to your mobile app is one thing, but what about keeping them engaged? It’s a talent that’s essential
“The goal is to have the user with us at least for a year. Every aspect of the business, every
Fintech has seen a boom in recent years, with a wealth of apps available to help consumers and businesses bank,
As noted in part one of this blog, CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann
CleverTap recently presented at ZeeMELT on a panel moderated by Peggy Ann Salz, an author, analyst, and senior contributor at
Still using the funnel to engage with and manage your customers and prospects? Get ready to retire the static funnel
The game of chess has long had a reputation for being an esoteric pursuit, one that can be a challenge
The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from
“The technology needs to be invisible. The consumer experience has to be seamless.” This sage advice comes courtesy of Kirti
Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant
When Dennis Mink, Chief Marketing Officer of Liftoff, talks about how clients have reacted to Liftoff’s Mobile Heroes program—a platform
Free Customer Engagement Guides
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