Travel and Hospitality

The Strategies Top Travel Brands are Using to Outlast an Industry Downturn

In the wake of COVID-19, few industries have been as hard hit as travel and hospitality.  Travel searches are down

Written by: Shivkumar M
Published on: 26 May, 2020
Marketing Strategies

Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]

Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps

Written by: Mrinal Parekh
Published on: 21 May, 2020
Push Notifications

Achieve 80% Push Deliverability for Users

Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push

Written by: Mrinal Parekh
Published on: 21 May, 2020
Marketing Strategies

How Expert Marketers in Southeast Asia are Overcoming Business Challenges

A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a

Written by: Mrinal Parekh
Published on: 20 May, 2020
Marketing Strategies

Empathy Marketing: Connecting With Customers By Providing Value

If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a

Written by: Shivkumar M
Published on: 19 May, 2020
Marketing Strategies

How to Position Your Brand as a Thought Leader Using LinkedIn

Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.

Written by: Subharun Mukherjee
Published on: 14 May, 2020
Customer Engagement

Lifecycle Optimizer: The Bigger Picture of Customer Engagement

We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

Written by: Mrinal Parekh
Published on: 12 May, 2020
Customer Engagement

4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

Written by: Mrinal Parekh
Published on: 12 May, 2020
Data and Analytics

Achieving Business Resilience: How to Build an Enduring Brand

What does a successful business look like?  It means more than revenue and brand recognition. It means staying power: through

Written by: Shivkumar M
Published on: 12 May, 2020
CleverTap

Designing CleverTap’s Future

As our platform evolved over the last six years to respond to market needs, its tools grew in complexity and

Written by: Shivkumar M
Published on: 08 May, 2020
Mobile Marketing

Total Cost of Ownership: What’s the Long-Term Value of a Purchased Mobile Marketing Solution?

As a modern marketer, you more than likely have a full marketing technology stack of solutions that assist you in

Written by: Shivkumar M
Published on: 07 May, 2020
Personalization

How Photobook Helps Users Personalize the Things They love

What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

Written by: Mrinal Parekh
Published on: 06 May, 2020

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