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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Apple wrapped up its annual 2020 World Wide Developer Conference on Friday, June 26. As usual, Apple announced a ton
The economic effects of this health crisis are staggering. Marketing organizations across the country (and indeed the rest of the
“May you live in interesting times.” This purported curse feels especially apt in 2020: a global pandemic, economic upheaval, and
You’ve heard the spiel before: this is an unprecedented time in history. The global health crisis affects every industry and
Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data
In the wake of COVID-19, few industries have been as hard hit as travel and hospitality. Travel searches are down
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push
A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a
If there’s one word that marketers are needing to learn during this global health crisis, it’s empathy. There’s been a
Our reason for existing as a company is to help marketers and brands convert, retain, and grow their customer base.
We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal
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