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Niddhi Shah, Director of Strategy and Operations for the Customer Success Team, oversees multiple programs including the Center of Excellence, Customer Advocacy Programs, and improving product adoption.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Niddhi Shah is CleverTap’s Director of Success Strategy and Operations within the Customer Success team and has led some particularly
Fintech (financial technology) is an exciting and ever-evolving industry. As digital payments become increasingly popular, there’s been an increased demand
We launched CleverTap University (CTU) recently to provide our customers with a valuable resource on how they can elevate their
Retention is what determines category leaders. It’s been called the One Growth Metric that moves the needle where it matters.
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
