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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off
In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build
Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call
Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a
Messaging your users at some arbitrary date or time rarely leads to a compelling experience. That's why we let you
Most App developers are obsessed with downloads - how many new users did I get this week and last? They
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