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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app Luv.it. What’s
Push notifications are all about bringing users back into your app. You have to be creative enough to stand out
Earlier this month, CleverTap had the pleasure of participating in the inaugural Mobile World Congress Americas in San Francisco. Paul
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Grab your phone and look at the last few text messages you have sent and received. I bet there were
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
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