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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a
In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared
What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on
The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for
In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If
A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is
CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off
In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build
Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
