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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including
Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call
Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a
Messaging your users at some arbitrary date or time rarely leads to a compelling experience. That's why we let you
Most App developers are obsessed with downloads - how many new users did I get this week and last? They
Social media is a powerful tool to drive app downloads and grow a following for your brand. Whether you are
Want to send a reminder to a user a day before their trip starts? How about telling a user her
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
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