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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for
Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app
The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which
In CleverTap you can set a Conversion Event which is any event you use to measure success in your app.
Ever want to see what’s happening across all your campaigns on a given day in one convenient view? Opt in
CleverTap lets you send campaigns to Webhooks (a URL endpoint) where the payload of the campaign is delivered for use
Optimizing messages and campaigns is a crucial activity for any app marketer. We've just added three new ways to optimize
Rich notifications, one of the most anticipated features of iOS 10 is here. For everyone out there supporting multiple platforms,
What mobile SDKs should every Product Manager or Developer use for their apps? Whether you're trying to track user behavior
The success of your mobile app depends on your ability to engage with your users based on their individual behavior
We've seen how to create, track and drill down on Past Behavior and Live User Segments in CleverTap as well
What is Behavioral Segmentation? It's the grouping of users based on what they do in your app. It can be as simple
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