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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Whenever you create a new Push Notification campaign you need to test it first. Previously, test Pushes didn’t show any
As you develop a mobile marketing strategy, you should consider using push notifications to increase engagement and retention for your
In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to
Shootly, an app for finding professional photographers and dronographers, on demand, is one of LA’s standout new startups. The company launched
"If you’re tracking too many things, you're really not tracking anything", I overheard someone at the office say. I thought
The greater our understanding of mobile user behavior, the more successful our apps will be. It’s important to understand what
Need a dump of all that data when you are doing deep analytics? All of our Histograms within the dashboard
Making life easier and creating more time for things we want to do are two strong value propositions for technology
Free Customer Engagement Guides
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