Many businesses today rely on three or four different types of segmentation engines such as vendors, in-house audience platforms, data scientists, and marketing teams. All of these teams generate a list of users who need to be reached with the right messaging.
While our retention platform enables marketers, growth managers & product managers to segment, engage and retain their users, enterprises may have multiple segmentation or business intelligence tools, even home-grown ones. We built Custom List Segments to make sure that there is no roadblock to any mobile marketer who wants to bridge the gap between their segmentation engine and CleverTap. This feature will help any business connect seamlessly with CleverTap for retaining its user base.
Custom List Segments help you create user groups on CleverTap using your own segmentation tool. It can be used to set up the whole flow from segment creation to recurring engagement without any manual intervention.
Use Custom List Segments:
There are two ways of creating a Custom List Segment:
Because your custom segment now lives on CleverTap, the status of that segment can be monitored on our dashboard. On the detail page you can track:
Reachability of the segment on different channels such as push, SMS, email, and social channels
The number of engagements running on that segment, such as campaigns and Journeys
Using Custom List Segments for Engagement
Once a custom list segment is created, you will receive an email alert notifying you of the success of the segment creation. Like any other segment within CleverTap, this segment is available in the WHO section of the campaign creation flow.
Custom list segments can also be used in Journeys as a segment node in the entry criteria, or in our create campaign API, which helps complete the cycle from segmentation to engagement.
See what the power of this feature can do for your business.
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