• Customer Engagement

    Uninstall Tracking Primer for Churn Reduction – CleverTap

    Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

    Written by: Mrinal Parekh
    Published on: 19 Dec, 2018
    Data and Analytics

    Vanity Metrics Mobile Marketers Must Avoid

    “Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

    Written by: Subharun Mukherjee
    Published on: 18 Dec, 2018
    Customer Engagement

    User Experience: UX Design Principles That Deliver Awesome Apps

    Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that

    Written by: Shivkumar M
    Published on: 13 Dec, 2018
    Data and Analytics

    Customer Acquisition Cost: Calculate CAC for Sustainable Growth

    “We should be paying for customers?”   “Don’t customers pay us?” Paying for customers might seem paradoxical. But unfortunately, you

    Written by: Subharun Mukherjee
    Published on: 11 Dec, 2018
    Holiday Marketing

    Secrets of the Top-Performing Black Friday Push Notifications 2018

    The biggest shopping weekend of the year is now behind us! So what can mobile marketers learn from it to

    Written by: Subharun Mukherjee
    Published on: 05 Dec, 2018
    Marketing Strategies

    The Marketing Funnel Explained

    If you’ve watched videos on YouTube or Hulu you’ve probably noticed one thing in common: there’s usually a commercial between

    Written by: Subharun Mukherjee
    Published on: 04 Dec, 2018
    Data and Analytics

    What is Augmented Reality? How AR is Changing Mobile

    Remember when Pokémon could only be played on a GameBoy or Nintendo DS, or even playing cards? That all changed

    Written by: Subharun Mukherjee
    Published on: 27 Nov, 2018
    Customer Engagement

    Viral Loops: 6 Ways to Kickstart Your App’s Growth Engine

    Mobile user acquisition is expensive. ??? The current average cost per install for iOS is $4.44 and $2.90 for Android

    Written by: Shivkumar M
    Published on: 22 Nov, 2018
    Segmentation

    How Fandango Used Segmentation to Drive Rapid Growth in the LATAM Spanish Speaking Market

    Online movie ticketing services have seen phenomenal growth in the past decade, providing customers with convenient ways of booking movie

    Written by: Shivkumar M
    Published on: 15 Nov, 2018
    Mobile Marketing

    In-App Purchases in Mobile Marketing

    Free admission is priceless ... literally. But freedom comes at a price. We are more than happy to accept free

    Written by: Subharun Mukherjee
    Published on: 13 Nov, 2018
    Travel and Hospitality

    How Business Intelligence is Shaping the Future of Travel Apps

    App-based travel businesses have their work cut out for them when it comes to attracting, converting, and retaining customers. According

    Written by: Shivkumar M
    Published on: 08 Nov, 2018
    Customer Engagement

    Go Viral: User Acquisition with Viral Loops

    Any mobile marketing strategy is not complete without in-app messages. In-app notifications are messages delivered to users when they are

    Written by: Subharun Mukherjee
    Published on: 06 Nov, 2018

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