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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
An Outlier is an observation or point that is distant from other observations/points. But, how would you quantify the distance
The key to great mobile engagement It has never been easier for companies to communicate with their customers. You have
The most widely used coordinate system to represent data is the Cartesian coordinates followed by Polar coordinates. Source: Wikipedia Basically,
Why would you want to convert a numerical variable into categorical one? Depending on the situation, it can lead to
As an analyst, you can explore the relationship between variables both quantitatively and visually. However, only looking at the quantitative
When designing In App Notifications, CleverTap provides you with a full-screen format template, complete with background image, title, text and call
Social media offers marketers many options when it comes to connecting with your audience. Whether it’s a simple tweet, a
We've recently migrated to the new HTTP/2 API to send out push notifications to iOS devices, for greater throughput and
In the world of data analysis, one tool is often left unused. While being a very powerful analytics tool, cohorts
Messaging your users at some arbitrary date or time rarely leads to a compelling experience. That's why we let you
Most App developers are obsessed with downloads - how many new users did I get this week and last? They
Social media is a powerful tool to drive app downloads and grow a following for your brand. Whether you are
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