CleverTap vs. WebEngage: Choosing the Right Customer Engagement Platform

CleverTap and WebEngage are two popular customer engagement platforms, each offering robust capabilities to level up how brands interact with their users and drive business growth and value. This blog provides a detailed comparison of their features and capabilities, and why CleverTap is the right fit for your business.

CleverTap is the leading all-in-one customer engagement platform that brings together customer data, activation, relationship management, engagement, and analytics—enabling brands to manage the entire customer journey seamlessly.

At the heart of CleverTap is TesseractDB™—a purpose-built database for customer engagement that delivers unmatched speed, scale, and cost efficiency. As the leading platform in its category, CleverTap empowers brands to create deeply personalized experiences and unlock true customer lifetime value.

WebEngage is a customer engagement platform that helps businesses deliver personalized experiences to their users at scale. Its solution includes a customer data and analytics platform, an engagement layer with a multi-channel journey builder, and a personalization engine that helps improve conversion across channels.

CleverTap vs. WebEngage: Quick Feature Comparison

Let’s look at how CleverTap’s features compare with those offered by WebEngage.

Product Features	CleverTap	WebEngage
Segmentation	Allows segmenting the target audience by behavior (past behavior, live segments, and common properties), intent, RFM (recency, frequency, and monetary analysis), and custom list.	Allows static (CSV and list uploads, and event-based), live, and RFM segmentation. It also enables marketers to create micro-segments based on real-time user data.
Personalization	Enables delivering hyper-personalized, 1:1 customer experiences in real time and with precision targeting.	Helps deliver personalized experiences across the website and app with contextual pop-ups and notifications.
Omnichannel Experience	Helps deliver a truly omnichannel experience with a robust channel mix, including Push, Email, App Inbox, In-App, SMS, WhatsApp, Web Messaging, and more.	Supports omnichannel engagement with a comprehensive channel mix, comprising of email, mobile and web push, WhatsApp, Google Ads, Facebook Ads, SMS, and RCS.
Data and Analytics	Provides increased data granularity with 7x data points and a limitless 10-year look-back period with TesseractDB.	Provides customers the option to choose from 7, 15, 30, 45, and 60-day look-back period for engagement score.
Experimentation and Optimization	Enables campaign refinement through A/B testing, AI-driven experiments, and continuous optimization.	Enables fine-tuning campaigns with campaign variations and multivariate testing.
AI Capabilities	Proprietary AI engine, Clever.AI, enhances customer engagement with real-time, empathetic, and actionable insights.	Helps leverage AI to craft compelling, tailored content at scale.
Integrations	Supports seamless third-party integrations across analytics, data, e-commerce, automation, email, payments, and more.	Enables easy connection with global technology partners and import data from third-party sources.

CleverTap vs. WebEngage Compared: Pricing, Customer Support, and ROI

Let’s take a deeper look at CleverTap vs. WebEngage to compare both tools and help you choose the right option.

1. Pricing

CleverTap

CleverTap has a very flexible and transparent pricing model to help businesses grow. It comprises:

Essentials Plan: $75 per month with an MAU (Monthly Active Users) tier of up to 5K users with support up to 100K MAU, and the user history is retained for one year. A 30-day free trial is also offered for apps with MAUs less than 100K. Businesses can choose to add paid add-ons as per their business requirements.
Advanced Plan: Includes hyper-personalization, automated segmentation, advanced analytics, and premium engagement channels. Pricing details are available on request.
Cutting Edge Plan: Adds AI-powered predictions and recommendations, IntelliNODE, and more to the Advanced plan. Pricing details are available on request.

WebEngage

WebEngage offers various packages, which can be customized to meet unique business requirements. It includes (according to the details on G2.com):

Solo Plan: For up to 10K MAUs and provides basic analytics, segmentation, and engagement across all channels.
Band Plan: For up to 50K MAUs. In addition to everything in the Solo Plan, this plan provides A/B testing of campaigns, role-based access, cross-channel comparison, 10 user journeys, chat support, and more.
Choir Plan: For up to 100K MAUs. In addition to everything in the Band Plan, it includes advanced analytics, personalization using third-party API data, frequency capping and DND, 20 user journeys, Phone support, and more.
Orchestra (Enterprise) Plan: For more than 100K MAUs. In addition to everything in the Choir Plan, it provides a live view of segments and campaigns, unlimited third-party integrations, data ingestion error detection, 100 user journeys, custom reports, a dedicated account manager, and more.

Pricing details for each of the plans are available on request.

2. Customer Support

CleverTap

Based on customer reviews on Gartner, CleverTap’s customer support is highly responsive and helpful. A customer organization belonging to the retail industry wrote:

“…The customer support team along with CSMs are very responsive and quickly resolve our queries.”

Another belonging to the service industry wrote, “… I would like to mention that the support team is exceptional at all stages, from expert technical support to business strategic advice. The team goes above and beyond.”

According to user reviews on G2.com, CleverTap scores a high 9/10 for Quality of Support, outperforming WebEngage, which is rated at 8.6.

Source: G2.com

WebEngage

Based on customer reviews on Gartner, WebEngage’s support team is responsive and knowledgeable. A customer belonging to the finance industry wrote, “…We had a good experience with onboarding and setup of this software”.

3. Push Message Delivery Optimization and Render Rates

CleverTap

CleverTap’s RenderMax™ addresses a critical issue in push notification campaigns. It ensures that push notifications are not only delivered but also rendered on screens in ~90% of cases, even in power-saving modes. It conducts device-level battery optimization, especially on Chinese Android devices. RenderMax ensures higher render rates (up to 90%) by using re-render attempts and OEM-level integrations to ensure visibility, not just delivery.

WebEngage

WebEngage provides real-time analytics for push delivery. Its delivery optimization is good, but mostly reliant on standard mechanisms.

Source: G2.com

CleverTap vs. WebEngage: Final Thoughts

Here’s what sets CleverTap apart from other customer engagement platform providers:

TesseractDB^TM is CleverTap’s proprietary database built for engagement and retention, enabling up to 10,000 data points per user with a 10-year look-back.
Lifecycle Optimizer maps users to lifecycle stages, experiments with engagement strategies, and automates the most effective actions.
RenderMax boosts push notification render rates by up to 90%, improving visibility and ROI.
Signed Call^TM enables in-app voice communication without sharing contact details—no code needed.
Product Experiences lets teams optimize app and web UX without requiring app updates.
Clever.AI is an AI-powered suite for hyper-personalized journeys. Key features include:
- IntelliNODE: Auto-optimizes journey paths for better conversions.
- Scribe: Crafts emotionally intelligent, personalized content.

As per the Forrester Total Economic Impact™ (TEI) Study, commissioned by CleverTap in 2023, CleverTap customers saw a 561% ROI – one of the highest for not only customer engagement platforms but across all SaaS providers.

CleverTap clearly stands out as the go-to choice for customer engagement and retention platforms. The reasons are many – from its proprietary world’s first purpose-built database for customer engagement and retention, unmatched capabilities, promising product innovation roadmap, proliferating customer community, and strong analyst recognition, to positive customer reviews, and beyond.