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WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Data science is a byproduct of the digital age. Although statistics have been around for hundreds of years, the earliest
In today’s multi-channel world, customers expect brands to reach them via the channel of their preference. An HBR study found
Billionaire entrepreneur Marc Andreessen famously said, “Software is eating the world.”1 The traditional business model of collecting an upfront premium
Almost one fourth of all apps (24%) are used only once. Why? Mostly because they don’t live up to user
Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some
The word viral has recently gone through a period of virality itself—very meta, we know. Webster’s dictionary officially recognizes the
Loose lips sink ships. And loose guidelines about your app’s advertising and user communication policies push users to uninstall,
If marketing campaigns had existential crisis, they would seek answers to questions like: Why are we here? Would anyone notice
If there’s one central truth in the mobile world, it’s this: the only constant is change. New technologies, changing user
One of the most important metrics that mobile marketers work for is to increase their app's conversion rates. Whether that
It's around this time of year that we all start to think warm, fuzzy thoughts of gratitude and thankfulness. It's
Building a successful app means constantly gathering feedback from users to refine and improve your product. But getting — and
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