Top 16 MoEngage Competitors & Alternatives

In search of a good alternative to MoEngage for your customer engagement needs? We’ve analyzed the landscape of MoEngage competitors to help you find the best platform to elevate your marketing strategies.

MoEngage is well-regarded for its advanced features and focus on personalized, multi-channel experiences. But did you know there are other platforms that might be a better fit for your business needs?

The world of customer engagement is expansive, offering diverse platforms tailored to different requirements. Whether you’re a startup seeking intuitive and budget-friendly options, a mid-sized company looking for customizable solutions, or a large enterprise in need of sophisticated analytics and real-time data processing, there’s a platform for you.

These MoEngage competitors are leveling up, offering innovative solutions that help you connect with your audience in more meaningful ways. Whether your goal is higher conversion rates, richer customer insights, or streamlined marketing workflows, keep reading to discover the perfect match for your business.

1. CleverTap

Moengage finds its strongest competition in CleverTap, a leading player in the customer engagement platform sphere. CleverTap’s core strength lies in Clever.AI, an advanced artificial intelligence engine that refines user engagement strategies with automated predictive analytics and segmentation. This technology enables businesses to send highly personalized and timely messages, significantly improving customer experiences and boosting conversion rates.

Another powerhouse feature is the TesseractDB, the world’s first database created specifically for engagement and retention. Unlike many platforms that restrict data storage and have limited lookback periods, TesseractDB allows businesses to store up to 10,000 data points per user and save the entire user history. This ensures a deeper user context and data granularity and supports in-depth analytics and precise segmentation, giving marketers a significant edge.

CleverTap also excels in real-time data processing and omnichannel engagement, seamlessly integrating with various communication channels to provide a consistent user experience across all touchpoints. The combination of real-time analytics and automated segmentation tools enables marketers to quickly adapt to user behaviors and trends, making campaign optimization more efficient and effective.

The platform’s comprehensive features, including lifecycle optimization and campaign automation, eliminate the need for multiple tools and can reduce your Martech total ownership cost by 40%. With flexible pricing plans, CleverTap is accessible to businesses of all sizes, from startups to large enterprises, making it a scalable and versatile solution.

Best Features: 

• Real-time Analytics: Provides instant insights into user behavior.
• Omnichannel Messaging: Email, SMS, in-app, and push notifications.
• RenderxMax: Advanced push notification tech for optimal delivery and render rates.
• Automated Segmentation: Uses AI to categorize users based on their behavior, enhancing the precision of marketing strategies.
• Personalization: Creates highly tailored user experiences with specific content and recommendations.
• Lifecycle Optimizer: Maps users to appropriate lifecycle stages, optimizing the user journey from onboarding to retention.
• Campaign Optimization: Applies A/B testing and sophisticated metrics.
• Geo-Fencing: Sends location-based messages to increase user engagement.
• Predictive Analytics: Forecasts user behavior to proactively address potential churn.
• In-App Messaging: Interacts with users directly within the app, boosting retention and user satisfaction.
• Journey Builder: Offers a visual interface to design and automate user journeys for better engagement.

Pricing: 

• Essentials Plan: Starts at $75/month, ideal for startups with up to 5,000 MAU (Monthly Active Users).
• Advanced Plan: Custom pricing, includes hyper-personalization, advanced analytics, and premium engagement channels.
• Cutting Edge Plan: Custom, adds AI-driven predictions, real-time recommendations, and campaign intelligence tools.

Pros: CleverTap’s comprehensive funnel and cohort capabilities can dramatically reduce churn,  improve conversion rates, and increase customer lifetime value. Clever.AI can predict user drop-off points and trigger effective personalized messages at the right time. The platform’s ability to capture and analyze vast amounts of data without limitations is a major advantage, allowing businesses to maintain detailed user histories for better targeting and personalization. This advanced automation surpasses MoEngage’s more manual approaches. MoEngage also has more restrictive data point limits and shorter lookback periods, limiting long-term insights. 

Cons: The platform’s advanced features may present a steeper learning curve and require more resources compared to simpler solutions, potentially posing challenges for smaller businesses or those new to customer engagement platforms.

Read a detailed report on CleverTap vs. MoEngage and compare features to make an informed choice.

2. Iterable

Iterable is a versatile customer engagement platform that excels in building dynamic cross-channel marketing campaigns. It offers flexibility in creating personalized workflows across various channels, including email, SMS, push notifications, and in-app messaging. Iterable’s key features include dynamic segmentation, robust data integration, A/B testing, and real-time analytics, which provide deep insights and facilitate effective targeting. This platform is particularly well-suited for businesses looking to optimize user engagement and streamline their marketing strategies through a comprehensive, user-friendly interface.

Best Features:

• Cross-channel campaign management
• Workflow automation and customization
• Dynamic segmentation
• Multi-channel messaging (email, SMS, push notifications)
• Analytics and A/B testing
• Integration with third-party tools

Subscription Pricing:

• Small Businesses: Starting at $500/month
• Mid-Sized Businesses: $1,500 – $3,000/month
• Large Enterprises: Custom pricing

Pros: Iterable’s flexibility in integrating with different data sources and applications allows for seamless execution of personalized campaigns. The intuitive interface makes it accessible for teams of all sizes, facilitating quicker implementation and adoption. The platform’s strong focus on user experience and customer journey analytics helps businesses optimize their engagement strategies effectively.

Cons: While Iterable offers comprehensive tools for multi-channel engagement, it may lack some of the advanced AI-driven capabilities and deep data insights that MoEngage provides, which could limit the precision of customer segmentation and personalization. While the platform supports a wide range of channels, businesses seeking highly sophisticated, real-time interaction capabilities might find that other platforms, like MoEngage, offer more in-depth features.

Get a detailed list of Iterable competitors and compare features to choose the best customer engagement platform.

3. UseInsider

UseInsider is known for its AI-powered predictive analytics and personalization engines, which create highly tailored user recommendations and unified experiences across web, mobile, and email channels. The platform’s strength lies in its ability to leverage AI-driven insights to optimize marketing strategies, predict customer behavior, and deliver personalized content. UseInsider’s robust segmentation and automation capabilities allow businesses to engage users with relevant and timely messages, enhancing overall customer satisfaction and loyalty.

Best Features:

• AI-powered predictive analytics
• Personalized recommendation engines
• Advanced segmentation and targeting
• Multi-channel campaign management
• Real-time personalization
• In-depth user behavior analytics

Subscription Pricing:

• Small Businesses: Starts at $500/month
• Mid-Sized Businesses: $1,500 – $3,000/month
• Large Enterprises: Custom pricing

Pros: UseInsider’s AI-driven insights enable highly targeted marketing efforts, significantly enhancing customer retention and engagement. Its ability to manage complex customer journeys and deliver consistent experiences across channels makes it a strong choice for businesses looking to optimize their marketing strategies. The platform’s comprehensive analytics provide actionable insights, helping businesses refine their campaigns and improve ROI.

Cons: UseInsider might present a steeper learning curve due to its advanced features and comprehensive capabilities, which could be challenging for smaller teams or businesses new to such platforms. The depth and complexity of the platform might also result in higher costs, potentially making it less accessible for smaller enterprises or those with limited budgets. Some businesses might find MoEngage’s real-time engagement tools more suited to their needs.

Discover the best Insider competitors.

4. WebEngage

WebEngage is a customer engagement platform designed to help businesses deliver personalized, omnichannel experiences at scale. It combines a customer data platform, an engagement layer, and a personalization engine to enable brands to drive conversions, boost retention, and maximize user lifetime value across websites, apps, and communication channels.

Best Features:

• Customer data platform
• Real-time segmentation
• Omnichannel campaign management
• Web and app personalization
• Product & revenue analytics

Subscription Pricing:

• Solo Plan: Costs $199 per month.
• Band Plan: Pricing is available on request. It is designed for mid-sized businesses with a higher number of MAUs.
• Choir Plan: Targeted toward larger businesses. Offers more advanced features and higher limits on MAUs.
• Orchestra Plan: Custom pricing. Ideal for very large enterprises that need extensive customization and support.

Pros: WebEngage excels at providing a comprehensive engagement solution that merges customer data aggregation, real-time segmentation, personalized messaging, and deep analytics into a unified platform. Its powerful journey builder enables businesses to design sophisticated, multi-channel campaigns with ease, while the platform’s personalization capabilities allow for contextual experiences that improve user conversion and retention rates. Additionally, WebEngage’s flexible integration options make it easier for brands to connect with external tools and drive seamless workflows across marketing stacks.

Cons: Despite its robust capabilities, WebEngage has some notable limitations. Users have reported that certain advanced features are either missing or not as mature compared to industry-leading platforms. Customer support, while generally responsive, has room for improvement in consistency and turnaround time. Performance issues such as slow loading times have also been cited, particularly when handling large volumes of data. Lastly, WebEngage’s pricing structure is less transparent, requiring potential customers to request quotes for most plans, which may deter some businesses looking for upfront clarity.

Discover all WebEngage competitors and compare CleverTap vs. WebEngage to choose the right customer engagement platform.

5. Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive suite of tools designed for creating, managing, and optimizing customer experiences across multiple channels. It integrates content management, personalization, analytics, and campaign orchestration, enabling businesses to deliver highly personalized and engaging customer journeys. Salesforce Marketing Cloud is particularly strong in data integration and CRM synchronization, making it ideal for large enterprises seeking to enhance their digital marketing strategies and maintain a unified customer view.

Best Features:

• Email Studio: Advanced tools for email marketing, segmentation and personalization.
• Journey Builder: Visual design tools for creating and managing customer journeys 
• Advertising Studio: Integration with major ad networks for targeted digital advertising.
• Mobile Studio: Tools for SMS, push notifications, and mobile marketing campaigns.
• Social Studio: Social media management and analytics
• Data and Analytics: In-depth data integration and analytics capabilities 

Subscription Pricing:

• Basic Plan: Starts at approximately $1,000/month
• Corporate Plan: Starts at $4,200/month
• Enterprise Plan: Custom pricing based on features and usage
• Pro Plan: Starts at $9,000/month
• Premier Plan: Custom pricing, offering full access to all features and priority support

Pros: Salesforce Marketing Cloud’s deep integration with Salesforce’s CRM enhances data centralization, enabling seamless customer journey mapping and more personalized marketing efforts. The platform’s data analytics and AI capabilities allow for sophisticated segmentation and targeted campaigns, helping businesses optimize their marketing strategies and enhance customer engagement. Salesforce Marketing Cloud’s extensive customization options and scalability make it suitable for large enterprises with complex marketing needs.

Cons: The complexity and extensive features of Salesforce Marketing Cloud can present a steep learning curve, particularly for smaller businesses or those without a dedicated marketing and IT team. The platform’s higher cost may also be a significant consideration for companies with limited budgets, potentially making it less accessible compared to MoEngage. While Salesforce Marketing Cloud excels in comprehensive data integration and multi-channel marketing, businesses primarily seeking straightforward customer engagement tools might find MoEngage’s offerings more streamlined and user-friendly for immediate implementation.

Learn about the top Salesforce Marketing Cloud (SFMC) competitors.

6. Braze

Braze is a comprehensive customer engagement platform renowned for its real-time interaction capabilities and robust cross-channel messaging support. It facilitates communication through email, SMS, push notifications, and in-app messaging, making it a versatile tool for managing customer journeys. Braze offers advanced features like personalization, dynamic content generation, and sophisticated customer journey orchestration. Its integration with a wide range of data sources enables businesses to leverage detailed analytics and reporting, driving informed marketing decisions.

Best Features:

• Real-time customer engagement
• Cross-channel messaging (email, SMS, push, in-app)
• Personalization and dynamic content
• Analytics and reporting
• Customer journey management
• Integration with various data sources

Subscription Pricing:

• Starter Plan: Custom pricing
• Professional Plan: Custom pricing
• Enterprise Plan: Custom pricing

Pros: Braze’s real-time engagement features and personalized messaging capabilities enhance user experiences and significantly boost conversion rates. The platform’s ability to seamlessly integrate with various data sources supports complex, multi-channel campaigns, making it ideal for businesses seeking comprehensive customer engagement solutions. Additionally, Braze’s intuitive interface and strong customer support help businesses quickly implement and optimize their strategies.

Cons: Compared to MoEngage, Braze can present a steeper learning curve and potentially higher costs, especially for smaller businesses or those with limited budgets. MoEngage offers more advanced AI-driven analytics and predictive capabilities, which are particularly beneficial for businesses that prioritize data-driven marketing strategies. Moreover, while Braze excels in multi-channel messaging, MoEngage’s strength in AI and machine learning may provide deeper insights into customer behavior and engagement patterns.

See the top Braze competitors and compare CleverTap vs. Braze to find the best customer engagement platform.

7. Adobe Campaign

Adobe Campaign is part of the Adobe Experience Cloud suite, designed to streamline and optimize multi-channel marketing campaigns. The platform offers tools for email marketing, personalized messaging, and campaign orchestration, enabling businesses to manage customer experiences across email, SMS, social media, and more. Adobe Campaign’s integration with other Adobe products, such as Adobe Analytics and Adobe Experience Manager, provides a cohesive environment for managing content and analyzing customer interactions.

Best Features:

• Multi-channel campaign orchestration
• Personalized email marketing
• Advanced data integration and segmentation
• Real-time analytics and reporting
• Automated workflows and triggers
• CRM integration

Subscription Pricing:

• Basic Plan: From $1,000/month
• Professional Plan: $2,500 – $5,000/month
• Enterprise Plan: Custom pricing

Pros: Adobe Campaign excels in delivering integrated and personalized marketing campaigns across multiple channels. Compared to MoEngage, Adobe Campaign offers seamless integration with a broader suite of Adobe tools, providing a comprehensive approach to customer experience management, from content creation to detailed analytics. This integration makes it particularly suitable for businesses looking for an all-encompassing marketing solution.

Cons: Adobe Campaign’s comprehensive feature set can present a steep learning curve, especially for businesses new to digital marketing automation or those with limited technical expertise. This complexity may require significant training and resources, which could be challenging for smaller teams or companies with limited budgets. In comparison, MoEngage offers more user-friendly interfaces and advanced AI-driven capabilities, which may be easier to implement and leverage for businesses seeking powerful but accessible marketing tools. The overall cost of Adobe Campaign can be high, potentially making it less accessible than MoEngage for smaller businesses looking for cost-effective solutions.

8. Klaviyo

Klaviyo is a leading email and SMS marketing platform designed for e-commerce businesses. It offers advanced tools for creating personalized email campaigns, seamless integration with major e-commerce platforms like Shopify and Magento, and powerful automation features. Klaviyo enables businesses to leverage data to build targeted, data-driven marketing strategies that enhance customer engagement and drive sales. The platform’s user-friendly interface and powerful analytics make it a popular choice for online retailers looking to optimize their marketing efforts.

Best Features:

• E-commerce integration and automation
• Advanced segmentation and personalization
• Email and SMS marketing
• Analytics and reporting
• A/B testing
• Customer journey automation

Subscription Pricing:

• Free Plan: Up to 250 contacts
• Growth Plan: Starting at $20/month
• Pro Plan: Starting at $150/month
• Enterprise Plan: Custom pricing

Pros: Klaviyo integrates seamlessly with e-commerce platforms, making it particularly beneficial for online retailers looking to leverage customer data for targeted marketing. Klaviyo’s powerful segmentation capabilities and analytics allow businesses to refine their audience targeting and measure the impact of their campaigns accurately. The platform’s ease of use and scalability make it a strong choice for businesses of all sizes, especially those focused on direct-to-consumer sales.

Cons: While Klaviyo is excellent for email and SMS marketing, it lacks the comprehensive multi-channel engagement features offered by MoEngage, particularly for businesses looking to integrate additional channels like push notifications or in-app messaging. Klaviyo’s focus on e-commerce could also limit its appeal to businesses outside this sector. For companies seeking advanced AI capabilities and holistic customer lifecycle management, platforms like MoEngage might offer more comprehensive solutions. Klaviyo’s pricing model can become expensive as the number of subscribers grows, which may be a consideration for businesses with large customer bases.

9. OneSignal

OneSignal is a versatile customer engagement platform specializing in push notifications, email, SMS, and in-app messaging. It offers advanced tools for targeted communication, enabling businesses to enhance user engagement and retention. OneSignal supports rich media notifications and provides advanced segmentation and automation features, making it ideal for personalized marketing campaigns. The platform’s user-friendly interface and scalable solutions are trusted by developers and marketers to deliver efficient, multi-channel messaging.

Best Features:

• Push Notifications: Highly customizable and effective for engaging users.
• In-App Messaging: Enables direct user engagement within the app.
• Email Marketing: Comprehensive tools for creating and managing email campaigns.
• Advanced Segmentation: Allows for targeted messaging  
• A/B Testing: Optimize message performance through experimentation.
• Real-Time Analytics: Provides immediate insights into campaign effectiveness.

Subscription Pricing:

• Free Plan: Includes basic features 
• Growth Plan: Starts at $9/month 
• Professional Plan: Starts at $99/month 
• Enterprise Plan: Custom pricing, tailored for large organizations with extensive needs  

Pros: OneSignal supports a wide range of notification types, including rich media and interactive elements, which can significantly boost user interaction and engagement. Its intuitive interface and easy integration process make it suitable for businesses of all sizes, including those with limited technical resources. The comprehensive free plan offers a cost-effective solution for startups and small businesses looking to scale their notification strategies.

Cons: OneSignal’s primary focus on push notifications may limit its utility for businesses seeking comprehensive customer engagement solutions across multiple channels. While it provides basic automation and segmentation features, it doesn’t offer the same depth of analytics or personalization capabilities as MoEngage. Businesses requiring advanced AI-driven insights, real-time engagement tools, or more sophisticated multi-channel marketing options might find MoEngage a more fitting choice. Additionally, the need for supplementary tools to cover all engagement strategies might increase overall costs.

Learn more about the best OneSignal alternatives to make the right choice for your business.

10. Airship

Airship is a leading customer engagement platform specializing in mobile-first communication strategies. It empowers businesses to deliver personalized, real-time notifications across mobile apps, SMS, email, and web channels. With a strong reputation for scalability and reliability, Airship enables brands to foster deeper customer relationships, boost conversions, and drive loyalty through dynamic, contextually relevant interactions.

Best Features:

• Push notifications
• In-app messaging
• SMS and email communication
• Personalization tools
• Analytics

Subscription Pricing:

• Essentials Plan: Tailored for small brands, includes core engagement features.
• Enterprise Plan: Custom pricing, offers comprehensive multi-channel capabilities and strategic guidance.

Pros: Airship shines in the realm of real-time mobile marketing, providing businesses with powerful tools to send timely, relevant messages that significantly enhance user engagement and retention. Its advanced segmentation and analytics capabilities enable highly precise targeting, while rich media notifications and location-based services create dynamic, personalized experiences. Airship’s scalability and reliability make it a trusted platform for businesses with high-volume engagement needs, particularly those embracing a mobile-first approach.

Cons: Despite its strengths in mobile engagement, Airship’s mobile-centric focus may limit its appeal for businesses seeking an all-encompassing, multi-channel engagement solution. Companies requiring deeper AI-driven insights or broader predictive analytics capabilities may find alternative platforms like Braze better suited to their needs. Additionally, brands looking for a holistic customer engagement platform across all digital touchpoints might need to supplement Airship with other tools to achieve full-spectrum coverage.

Explore the top Airship competitors.

11. SendGrid

SendGrid is a prominent email marketing platform that offers reliable, scalable email delivery and marketing solutions. It provides a range of features, including transactional email delivery, email marketing campaigns, and advanced analytics. SendGrid is known for its powerful API, which integrates easily with various applications, enabling businesses to send bulk emails efficiently. The platform ensures high deliverability rates and provides tools for optimizing email content and performance, making it a preferred choice for businesses of all sizes.

Best Features:

• Email API for transactional and marketing emails
• High deliverability and scalability
• Comprehensive analytics
• Email template design tools
• List management and segmentation
• Automation workflows

Subscription Pricing:

• Free Plan: Up to 100 emails/day
• Essentials Plan: $19.95/month
• Pro Plan: $89.95/month
• Premier Plan: Custom pricing

Pros: SendGrid is well-regarded for its high deliverability rates and robust analytics, which help businesses track the performance of their campaigns and optimize their email strategies. Its API-driven approach makes it highly flexible and easily integrated with other systems, making it a good fit for businesses with specific customization needs. The platform also offers tools for transactional email management, which is crucial for businesses that rely on automated communications.

Cons: While SendGrid is a leader in email marketing, it may not offer the same level of multi-channel engagement features as MoEngage, particularly for businesses looking to integrate additional channels like SMS, push notifications, or in-app messaging. Its focus on email might limit its utility for comprehensive customer engagement strategies that require real-time, multi-channel interactions. Businesses looking for advanced AI capabilities and holistic customer lifecycle management might find MoEngage’s platform more suitable. SendGrid’s strong emphasis on API usage might also require technical expertise, which could be a barrier for smaller teams without dedicated IT support.

12. EngageBay

EngageBay is an all-in-one business solution that integrates marketing, sales, and customer service tools. It offers a range of features designed to enhance customer engagement and streamline business processes, making it ideal for small to mid-sized companies. EngageBay provides tools for email marketing, social media management, lead scoring, CRM, and landing pages. Its user-friendly interface and affordability make it accessible for businesses looking to consolidate their customer engagement efforts into a single platform.

Best Features:

• All-in-one CRM and marketing automation
• Email marketing and automation
• Social media management
• Lead scoring and nurturing
• Landing page builder
• Sales and customer service tools

Subscription Pricing:

• Free Plan: Basic features, limited users
• Basic Plan: $12.99/user/month
• Growth Plan: $24.99/user/month
• Pro Plan: $49.99/user/month

Pros: EngageBay offers a comprehensive suite of tools that cover a wide range of business needs, from marketing automation to CRM and sales management. This integration helps businesses streamline their processes and improve efficiency. The platform’s affordability and tiered pricing make it accessible for smaller businesses and startups, allowing them to scale their operations without significant financial burden. EngageBay’s support for multi-channel engagement and detailed analytics helps businesses better understand their customers and optimize their marketing strategies.

Cons: While EngageBay provides a broad set of features, it may not offer the same depth and sophistication as some specialized tools in specific areas, such as advanced analytics or AI-driven personalization. Businesses with highly complex needs might find the platform’s capabilities somewhat limited compared to more specialized competitors like MoEngage. Also, as an all-in-one solution, EngageBay may require users to compromise on certain advanced functionalities in exchange for broader service integration.

13. Dotdigital

Dotdigital is a customer engagement platform that specializes in personalized marketing campaigns across email, SMS, and other digital channels. The platform offers advanced segmentation, automation, and analytics features, helping businesses tailor their communications to individual customer needs. Dotdigital is particularly well-suited for e-commerce businesses, offering strong integration capabilities with major e-commerce platforms and CRM systems.

Best Features:

• Advanced segmentation and personalization
• Multi-channel campaign management
• Integration with e-commerce platforms
• Behavioral tracking and analytics
• Automated workflows
• Customer journey mapping

Subscription Pricing:

• Small Business Plan: Custom pricing based on usage
• Mid-Sized Business Plan: Custom pricing
• Enterprise Plan: Custom pricing

Pros: Dotdigital’s advanced segmentation tools allow businesses to target specific customer groups with highly relevant content, which can significantly enhance engagement and conversion rates. The platform’s robust automation features streamline marketing workflows, reducing manual efforts and improving efficiency. The strong integration capabilities with e-commerce platforms make it an excellent choice for online retailers looking to optimize their customer engagement strategies.

Cons: Dotdigital’s focus on email and SMS marketing may limit its appeal to businesses looking for comprehensive multi-channel engagement solutions. While it offers robust tools for these channels, it may not provide the same level of support for emerging platforms like in-app messaging or web push notifications. Additionally, businesses seeking advanced AI-driven insights or real-time engagement tools might find MoEngage’s offerings more comprehensive. Dotdigital’s pricing may also be a consideration for smaller businesses with tighter budgets.

14. HubSpot

HubSpot is a leading platform for inbound marketing, sales, and customer service. It provides a suite of tools that help businesses attract visitors, convert leads, and close customers. HubSpot’s marketing hub includes features for email marketing, social media management, content management, and SEO. The platform is particularly noted for its ease of use and comprehensive educational resources, which help businesses of all sizes implement effective marketing strategies.

Best Features:

• Inbound marketing and sales tools
• Comprehensive CRM integration
• Email marketing and automation
• SEO and content management
• Social media management
• Analytics and reporting

Subscription Pricing:

• Starter Plan: $50/month
• Professional Plan: $800/month
• Enterprise Plan: $3,200/month

Pros: HubSpot offers an integrated suite of tools that cover all aspects of inbound marketing and sales, making it an excellent choice for businesses looking to streamline their operations. The platform is known for its user-friendly interface and extensive educational resources, which include courses, certifications, and a vast knowledge base. These resources are invaluable for businesses looking to enhance their marketing capabilities. HubSpot’s CRM integration and detailed analytics provide a holistic view of customer interactions, helping businesses optimize their marketing and sales efforts.

Cons: While HubSpot is comprehensive, its pricing can be a barrier for smaller businesses or startups, especially as they scale and require more advanced features. The platform’s focus on inbound marketing may also limit its utility for businesses looking for advanced outbound marketing tools or specialized features in areas like AI-driven analytics. Some users may find the platform’s advanced features less customizable compared to competitors that offer more specialized solutions.

15. MailChimp

MailChimp is one of the most widely used email marketing platforms, known for its user-friendly interface and robust feature set. It offers tools for email marketing, automation, landing pages, and audience segmentation. MailChimp is particularly popular among small businesses due to its free tier and affordable pricing options for growing companies. The platform also includes basic CRM functionalities and integrates well with various e-commerce platforms.

Best Features:

• Email marketing and automation
• Audience segmentation
• Landing page and form builders
• E-commerce integrations
• Analytics and reporting
• Social media posting

Subscription Pricing:

• Free Plan: Basic features
• Essentials Plan: $11/month
• Standard Plan: $17/month
• Premium Plan: $299/month

Pros: MailChimp is highly accessible, offering a free tier that provides substantial functionality, making it ideal for startups and small businesses. The platform’s ease of use and intuitive interface allow users to quickly set up and manage email campaigns without extensive technical knowledge. MailChimp’s automation tools, including triggers based on user behavior, help businesses streamline their marketing processes and improve engagement. The platform’s integration capabilities with e-commerce and social media platforms enhance its utility for multi-channel marketing efforts.

Cons: While MailChimp excels in email marketing, it may not offer the same depth of features in other areas, such as SMS marketing, push notifications, or in-app messaging, which can be a limitation for businesses seeking a more comprehensive engagement solution. The platform’s analytics and segmentation capabilities, while robust, may not be as advanced as those offered by competitors like MoEngage, particularly in areas like AI-driven insights and predictive analytics. Additionally, as businesses grow and require more advanced features, MailChimp’s pricing can increase significantly.

16. Autopilot

Autopilot is a visual marketing automation platform that focuses on simplifying the process of creating customer journeys and workflows. The platform offers tools for email marketing, SMS, and in-app messaging, with an emphasis on visual design and ease of use. Autopilot’s drag-and-drop interface allows businesses to build automated workflows that enhance customer engagement and streamline marketing tasks.

Best Features:

• Customer Journey Mapping 
• Email Marketing: Advanced features for crafting and automating email campaigns.
• Lead Scoring: Helps prioritize leads based on engagement and likelihood to convert.
• Multi-Channel Marketing: Email, SMS, in-app messaging, and postcards.
• Behavioral Targeting: Allows for personalized messaging    
• A/B Testing: Facilitates testing of different marketing strategies to optimize performance.

Subscription Pricing:

• Free Plan: Includes basic features suitable for small teams or businesses 
• Business Plan: Pricing starts at $49/month, offering more advanced features  
• Professional Plan: Pricing starts at $149/month, more providing comprehensive tools  
• Enterprise Plan: Custom pricing, tailored for large businesses with extensive needs 

Pros: Autopilot’s visual approach to marketing automation makes it particularly user-friendly, allowing marketers to design customer journeys and workflows with a simple drag-and-drop interface. This ease of use is beneficial for businesses without extensive technical expertise. The platform supports multi-channel communication, including email, SMS, and in-app messaging, enabling businesses to engage customers across various touchpoints. Autopilot’s integrations with CRM systems and other marketing tools enhance its versatility and make it a valuable addition to existing tech stacks.

Cons: While Autopilot offers a user-friendly experience, it may lack some of the advanced features found in other platforms, such as AI-driven analytics and deep data insights. Businesses with more complex needs might find its automation capabilities somewhat limited compared to competitors like MoEngage. Additionally, while the platform supports multi-channel engagement, it may not provide the same level of sophistication in areas like personalized messaging or real-time data processing. As with other platforms, the cost of advanced features may also be a consideration for smaller businesses.

Finding the Right MoEngage Competitor for Your Business

Choosing the right customer engagement platform is key to building stronger, lasting relationships. While MoEngage is a strong option, alternatives like CleverTap, Braze, and Airship offer unique advantages in analytics, personalization, and scalability.

CleverTap, in particular, stands out with its real-time insights and AI-powered engagement tools designed to drive customer lifetime value. As you evaluate platforms, focus on your business goals, industry needs, and growth strategy. The right choice will help you optimize engagement, boost ROI, and build deeper loyalty—setting your brand up for long-term success.