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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
The official meaning of the word permission means allowing someone to do a particular thing – it is consent or
The average US smartphone user gets 46 push notifications every day,1 and that number is only growing. With users being
It doesn’t matter how hard you’ve worked or how much money you’ve put into driving awareness and downloads for your
Football season is finally back, and that 75” HD flat screen you’ve had your eye on for ages is on
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
It’s every marketer’s dream to have a campaign they worked hard on be considered one of the best viral marketing
The 11th season of the sporting juggernaut that is the Indian Premier League (IPL) has been a goldmine of marketing
There are huge changes looming over the horizon for the mobile industry. As mobile marketers, it's crucial to track these
In preparation for compliance certification later this year, we disabled write access for all AWS console users (except the primary,
You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
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