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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
Solving customer retention is the single most effective way to drive business growth. Yet too many companies focus their marketing
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
OTT is basically the tech version of OTC (over-the-counter) medication. Traditionally, a business providing media or telecommunications services would charge
Analytics are key to app success. They help you understand who your users are and what they want from your
App Store Optimization (ASO) is not a task you check off as “done.” Even if it's executed perfectly by an
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Supreet Kini is a Senior Customer Success Manager based out of our Mumbai office. We asked him to write about
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
Say you own a small flower shop on a busy street. You have a few people browsing around in your
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