Push Notifications

Introducing web push notifications

The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for

Written by: Shivkumar M
Published on: 03 Aug, 2016
CleverTap

Support for multiple users per device

In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If

Written by: Shivkumar M
Published on: 26 Jul, 2016
Technology

Update on Google Play Store privacy requirements

A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is

Written by: Shivkumar M
Published on: 13 Jul, 2016
Data and Analytics

Using (and deleting) custom user properties

CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged

Written by: Shivkumar M
Published on: 06 Jul, 2016
Mobile Marketing

Mobile Startup Best Practices for First App Launch

What are some best practices for startups who are about to launch their first mobile app? As a Founder or

Written by: Shivkumar M
Published on: 09 Jun, 2016
Marketing Strategies

How to Win With an App Retention-First Strategy

App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,

Written by: Shivkumar M
Published on: 03 Jun, 2016
Media and Entertainment

How Streamago cracked the code for mobile retention for new app users

Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off

Written by: Shivkumar M
Published on: 19 May, 2016
Martech

All new in-app notification builder

In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build

Written by: Shivkumar M
Published on: 13 May, 2016
Data and Analytics

Data driven marketing – Cohorts

Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than

Written by: Shivkumar M
Published on: 07 May, 2016
Data and Analytics

Data driven marketing using Funnels

In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.

Written by: Shivkumar M
Published on: 30 Mar, 2016
CleverTap

Migrating from Parse to CleverTap

Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including

Written by: Shivkumar M
Published on: 15 Mar, 2016
Customer Engagement

Divide, Bucket and Rule – Mobile engagement and growth retention strategy

Mobile marketing has fundamentally evolved from traditional web marketing. Web marketers considered marketing to a mass audience as a go-to

Written by: Shivkumar M
Published on: 15 Mar, 2016

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