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Head Product Launches, Adoption, & Evangelism.Expert in cross channel marketing strategies & platforms.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on
The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for
In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If
A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is
CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged
What are some best practices for startups who are about to launch their first mobile app? As a Founder or
App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,
Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off
In-App Notifications just got a lot better! We're delighted to introduce our all new Drag & Drop Editor so you can build
Data is a strong suite of some digital marketers while some struggle with big sets of data. It's becoming easier than
In my last article we saw how to derive insights from a conventional cohort analysis and drive marketing efforts where necessary.
Need to migrate from Parse for your Push Notifications? We've got you covered. We've released a complete migration solution, including
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