Segmentation

Creating campaigns with behavioral segments

Behavioral Segmentation is the grouping of users based on what they do in your app. You've already been using Behavioral Segments

Written by: Shivkumar M
Published on: 24 Aug, 2016
Marketing Strategies

How to Retarget and Track Facebook Campaign Performance

Facebook Advertising can get expensive. However, it is considered one of the most effective ways for mobile app developers and

Written by: Shivkumar M
Published on: 22 Aug, 2016
Segmentation

How to conduct cohort and segment analysis

CleverTap recently answered a question on our Quora channel. The developer is a creating a mobile app that will eventually have a

Written by: Shivkumar M
Published on: 15 Aug, 2016
Marketing Strategies

Forrester Webinar: Increase Mobile Conversions Using Behavioral Segments

In a recent report, Forrester Research stated smartphone users are quickly surpassing active desktop users because mobile adoption rates have soared

Written by: Shivkumar M
Published on: 12 Aug, 2016
Customer Engagement

Core events & key analytics you should track for your mobile app

What core events and key analytics should you track for your mobile app? CleverTap recently answered this important question on

Written by: Shivkumar M
Published on: 10 Aug, 2016
Push Notifications

Introducing web push notifications

The cornerstone of any engagement and retention strategy is sending timely, personalized and contextual messages...on exactly the right channel for

Written by: Shivkumar M
Published on: 03 Aug, 2016
CleverTap

Support for multiple users per device

In our latest SDK release (Version 2.2) we've added support for multiple users per device. Get iOS Version Get Android Version If

Written by: Shivkumar M
Published on: 26 Jul, 2016
Technology

Update on Google Play Store privacy requirements

A few weeks back Google clarified its User Data Policy for developers submitting apps to the Google Play Store. Among these changes is

Written by: Shivkumar M
Published on: 13 Jul, 2016
Data and Analytics

Using (and deleting) custom user properties

CleverTap creates a User Profile for every person who launches your app, or visits your website – whether they’re logged

Written by: Shivkumar M
Published on: 06 Jul, 2016
Mobile Marketing

Mobile Startup Best Practices for First App Launch

What are some best practices for startups who are about to launch their first mobile app? As a Founder or

Written by: Shivkumar M
Published on: 09 Jun, 2016
Marketing Strategies

How to Win With an App Retention-First Strategy

App launches, uninstalls, churn… If you’re wondering why you are frequently hearing these stats in relation to everything mobile app-related,

Written by: Shivkumar M
Published on: 03 Jun, 2016
Media and Entertainment

How Streamago cracked the code for mobile retention for new app users

Can't stop laughing about something that happened today? Bored and looking for someone to chat with? Want to show off

Written by: Shivkumar M
Published on: 19 May, 2016

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