• AI and ML

    Tenets of Trust, Intelligence, and ROI: Inside CleverTap’s AI Principles

    From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written

    Written by: Anand Jain
    Published on: 11 Aug, 2025
    CleverTap

    2022: A Year of Innovations

    2022 was a great year! That is because you, our customers, have continuously inspired, supported, and loved our products, and

    Written by: Anand Jain
    Published on: 23 Jan, 2023
    Personalization

    Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

    The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the

    Written by: Anand Jain
    Published on: 28 Jul, 2022
    CleverTap

    CleverTap Quarterly 2022 Takeaways: Hyper-Personalization for the Win

    To assist marketers in understanding and implementing mobile marketing best practices, we host CleverTap Quarterly (CTQ) — a virtual event

    Written by: Anand Jain
    Published on: 27 May, 2022
    CleverTap

    Delivering Scale and Business Value in 2021: CleverTap Product Recap

    In 2021, customers used CleverTap to send over 1 trillion messages, and create about 9 million campaigns! We strove to

    Written by: Anand Jain
    Published on: 07 Jan, 2022
    CleverTap

    CleverTap Acquires Patch for In-App Voice

    From the start, we’ve been on a mission to help digital brands increase customer retention and lifetime value through the

    Written by: Anand Jain
    Published on: 10 Nov, 2021
    Customer Engagement

    Why MAU is an Overrated Growth Metric

    Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes

    Written by: Anand Jain
    Published on: 07 Nov, 2019
    CleverTap

    CleverTap’s Commitment to User Consent and Data Privacy

    Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our

    Written by: Anand Jain
    Published on: 26 Mar, 2018
    Data and Analytics

    Mobile Analytics Helps You Build a Better Product

    Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know

    Written by: Anand Jain
    Published on: 04 Jul, 2017
    CleverTap

    IPL Viewer Insights

    Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals

    Written by: Anand Jain
    Published on: 06 Jun, 2017
    CleverTap

    CleverTap – How it came about

    CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,

    Written by: Anand Jain
    Published on: 20 Apr, 2017
    Push Notifications

    How to setup multiple broadcast receivers for handling push notifications on Android

    Broadcast receivers are the handlers for receiving and processing push notifications sent to an android device. Setting up a single

    Written by: Anand Jain
    Published on: 26 Apr, 2016

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