Loyalty

11 Powerful Benefits of Customer Loyalty Programs

Loyalty programs are structured marketing initiatives that reward repeat customers with perks, such as points, discounts, or exclusive experiences. It

Written by: Kiran Pius
Published on: 09 Jul, 2025
CleverTap

From Onboarding to Referrals: Real-World IntelliNODE Use Cases for Marketers 

Running one A/B test at a time might have worked five years ago. But in a world where users expect

Written by: Kiran Pius
Published on: 25 Jun, 2025
CleverTap

How to Create and Measure a Web Visual Editor Campaign in CleverTap

Did you know that 3 out 4 of consumers feel frustrated when website content isn’t personalized? That frustration translates into

Written by: Kiran Pius
Published on: 06 Jun, 2025
Loyalty

How To Measure Customer Loyalty: 9 Important Metrics + Formulas

Modern customer loyalty blends repeat business and emotional advocacy. Loyal customers deliver a higher lifetime value as they stay longer.

Written by: Kiran Pius
Published on: 28 May, 2025
Push Notifications

12 Welcome Push Notifications to Onboard New App Users Effectively

App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win

Written by: Kiran Pius
Published on: 23 May, 2025
Push Notifications

Push Notifications vs. SMS Messaging: What Should Marketers Use and When?

Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences

Written by: Kiran Pius
Published on: 23 May, 2025

Please enter a valid work email

Free Customer Engagement Guides