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Pushpa Makhija, a Senior Data Scientist at CleverTap, has over 15 years of experience in analytics and data science. She excels in deriving actionable insights for customer engagement and market research data, models built for marketer's use cases.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like
In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the
In the first part, we had discussed that the main task for building a multiple linear regression model is to
Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to
Free Customer Engagement Guides
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