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Pushpa Makhija, a Senior Data Scientist at CleverTap, has over 15 years of experience in analytics and data science. She excels in deriving actionable insights for customer engagement and market research data, models built for marketer's use cases.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like
In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the
In the first part, we had discussed that the main task for building a multiple linear regression model is to
Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to
Free Customer Engagement Guides
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