Data and Analytics

What is RFM Analysis? Calculating RFM Score for Customer Segmentation

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Written by: Pushpa Makhija
Published on: 07 Jul, 2025
Data and Analytics

A primer on logistic regression – Part I

In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like

Written by: Pushpa Makhija
Published on: 08 Aug, 2016
Data and Analytics

A brief primer on linear regression – Part III

In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the

Written by: Pushpa Makhija
Published on: 22 Jun, 2016
Data and Analytics

A brief primer on linear regression – Part II

In the first part, we had discussed that the main task for building a multiple linear regression model is to

Written by: Pushpa Makhija
Published on: 12 Jun, 2016
Data and Analytics

A brief primer on linear regression – Part I

Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to

Written by: Pushpa Makhija
Published on: 26 May, 2016

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