• Customer Engagement

    Lifecycle Optimizer: The Bigger Picture of Customer Engagement

    We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal

    Written by: Mrinal Parekh
    Published on: 12 May, 2020
    Customer Engagement

    4 Essential Takeaways from Our Webinar: Social Apps Coming of Age During COVID‑19

    Social distancing has forced people to look for alternative ways to stay connected. It has gotten to the point where

    Written by: Mrinal Parekh
    Published on: 12 May, 2020
    Personalization

    How Photobook Helps Users Personalize the Things They love

    What turns your everyday moments into meaningful memories? Sharing the story with others. And Photobook provides users the chance to

    Written by: Mrinal Parekh
    Published on: 06 May, 2020
    Marketing Strategies

    How Do Emotions Incite Response? Lessons on How Marketers Connect Meaningfully with Customers

    How do you capture a customer’s attention? The answer is emotion. According to a study by Harvard Business Review, the

    Written by: Mrinal Parekh
    Published on: 23 Apr, 2020
    Financial Services

    Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

    Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

    Written by: Mrinal Parekh
    Published on: 14 Apr, 2020
    CleverTap

    Collaborating Remotely: Work and Beyond

    There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

    Written by: Mrinal Parekh
    Published on: 03 Apr, 2020
    CleverTap

    Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

    Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

    Written by: Mrinal Parekh
    Published on: 24 Mar, 2020
    CleverTap

    How PlantSnap Built a Global User Base

    “Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

    Written by: Mrinal Parekh
    Published on: 12 Feb, 2020
    Customer Engagement

    How Carousell Connects Buyers & Sellers Across Southeast Asia

    If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

    Written by: Mrinal Parekh
    Published on: 29 Jan, 2020
    Journeys

    From Acquisition to Retention: Dineout’s Journey of Serving Foodies in India

    Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

    Written by: Mrinal Parekh
    Published on: 23 Oct, 2019
    Ecommerce and Retail

    World Food Day, Food Apps, and the Future of Food Tech

    Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on

    Written by: Mrinal Parekh
    Published on: 16 Oct, 2019
    Segmentation

    The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists

    It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

    Written by: Mrinal Parekh
    Published on: 15 May, 2019

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