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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.
Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more
Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is
Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible
Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking
Free Customer Engagement Guides
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