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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile
In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
What are the key success metrics for tracking app engagement using segmentation? The time spent on your site/app by users
What are the best metrics for measuring b2c user engagement for desktop and mobile apps like AirBnB, Uber and Craigslist?
Meet Dash, the app that turns any car into a 'fuel saving smart car'. Previously described as "Fitbit for cars",
To be or not to be a mobile app developer. That is the question. The answer? Be! Be! It's an
Have you noticed a notification bar with an icon that is just a solid white square? Or are you having
Today’s mobile startups need the best possible talent to launch a successful business. In Silicon Valley, it's a highly competitive
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