Customer Engagement

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
CleverTap

CleverTap’s Values, and How We Got Them Right

This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

Written by: Mrinal Parekh
Published on: 25 May, 2021
Data and Analytics

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
CleverTap

CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

Written by: Mrinal Parekh
Published on: 03 Mar, 2021
Travel and Hospitality

AirAsia: Navigating the Super-App Terrain During a Global Pandemic

While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are

Written by: Mrinal Parekh
Published on: 27 Jan, 2021
Segmentation

How Stardust Rethinks Segmentation and Messaging to Delight Users

While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes

Written by: Mrinal Parekh
Published on: 06 Jan, 2021
CleverTap

CleverTap Product 2020 Year In Review

2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

Written by: Mrinal Parekh
Published on: 23 Dec, 2020
Financial Services

How banQi is Fostering a Customer-Centric Financial Culture in Brazil

Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45

Written by: Mrinal Parekh
Published on: 09 Dec, 2020
Marketing Strategies

How TitleMax is Building a Successful Omnichannel Presence

In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech

Written by: Mrinal Parekh
Published on: 25 Nov, 2020
Technology

Preparing for iOS 14 User Privacy Updates

At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the

Written by: Mrinal Parekh
Published on: 03 Sep, 2020
CleverTap

Small Things Matter: Making Remote Work Succeed

What started as a temporary work from home or shelter in place situation has continued for well over four months,

Written by: Mrinal Parekh
Published on: 19 Aug, 2020
Ecommerce and Retail

How BUMP is Redefining the Shopping Experience for Gen Z

Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff

Written by: Mrinal Parekh
Published on: 13 Aug, 2020

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