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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,
If you’ve come across our social media channels or website in the past month, then you may have noticed something
From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and
The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video
This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth
The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,
Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.
While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are
While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes
2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take
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