Data and Analytics

How Focusing on User Retention Enables Eatigo to Pivot During a Time of Challenge

Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,

Written by: Mrinal Parekh
Published on: 22 Jul, 2021
CleverTap

Rebranding CleverTap 2.0: Behind Our New Design

If you’ve come across our social media channels or website in the past month, then you may have noticed something

Written by: Mrinal Parekh
Published on: 15 Jul, 2021
Financial Services

N26 VP Patrick Stal Shares Engagement Lessons – CleverTap

From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the

Written by: Mrinal Parekh
Published on: 14 Jul, 2021
CleverTap

Former Babbel, Shiseido CMO Katherine Ray on CMO Success

Growth is change.  So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand

Written by: Mrinal Parekh
Published on: 30 Jun, 2021
Gaming

A Masterclass With Mastercard’s CMO on Values, Loyalty, and Rethinking Brand

Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and

Written by: Mrinal Parekh
Published on: 21 Jun, 2021
Customer Engagement

How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

Written by: Mrinal Parekh
Published on: 10 Jun, 2021
CleverTap

CleverTap’s Values, and How We Got Them Right

This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

Written by: Mrinal Parekh
Published on: 25 May, 2021
Data and Analytics

How Halodoc Improves Healthcare Access to Millions in Indonesia

The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

Written by: Mrinal Parekh
Published on: 17 Mar, 2021
CleverTap

CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

Written by: Mrinal Parekh
Published on: 03 Mar, 2021
Travel and Hospitality

AirAsia: Navigating the Super-App Terrain During a Global Pandemic

While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are

Written by: Mrinal Parekh
Published on: 27 Jan, 2021
Segmentation

How Stardust Rethinks Segmentation and Messaging to Delight Users

While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes

Written by: Mrinal Parekh
Published on: 06 Jan, 2021
CleverTap

CleverTap Product 2020 Year In Review

2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

Written by: Mrinal Parekh
Published on: 23 Dec, 2020

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