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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
As the most popular messenger app in the world*, WhatsApp is a potential gold mine for businesses looking to extend
As Apple famously said back in 2009, “There’s an app for that.” Actually, 8.93 million of them available today around
User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from
Introducing Sanya Mittal who is a Customer Success Manager at CleverTap. Being the youngest CSM here and a two-time award
This post was contributed by Vaidehi Vartak. From March to June in 2021, I interned at CleverTap as part of
From time spent to revenues generated, metrics for finance apps don't just break records. They also cement the central position
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