Financial Services

Ayopop: Helping Indonesians Pay & Manage Finances Efficiently

Historically, the majority of the rural population in Indonesia prefer cash over cards due to negligible awareness of electronic payments.

Written by: Mrinal Parekh
Published on: 14 Apr, 2020
CleverTap

Collaborating Remotely: Work and Beyond

There are many articles out there discussing the COVID-19 situation and how it is affecting our lives personally and professionally.

Written by: Mrinal Parekh
Published on: 03 Apr, 2020
CleverTap

Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

Written by: Mrinal Parekh
Published on: 24 Mar, 2020
CleverTap

How PlantSnap Built a Global User Base

“Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

Written by: Mrinal Parekh
Published on: 12 Feb, 2020
Customer Engagement

How Carousell Connects Buyers & Sellers Across Southeast Asia

If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

Written by: Mrinal Parekh
Published on: 29 Jan, 2020
Journeys

From Acquisition to Retention: Dineout’s Journey of Serving Foodies in India

Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

Written by: Mrinal Parekh
Published on: 23 Oct, 2019
Ecommerce and Retail

World Food Day, Food Apps, and the Future of Food Tech

Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on

Written by: Mrinal Parekh
Published on: 16 Oct, 2019
Segmentation

The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists

It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

Written by: Mrinal Parekh
Published on: 15 May, 2019
AI and ML

Automate Campaign Content to Engage with 1:1 Product Recommendations

The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

Written by: Mrinal Parekh
Published on: 06 Mar, 2019
CleverTap

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
Segmentation

Using Precomputed Segments to Engage Users with Real-time Content

Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

Written by: Mrinal Parekh
Published on: 09 Jan, 2019
Customer Engagement

Uninstall Tracking Primer for Churn Reduction – CleverTap

Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

Written by: Mrinal Parekh
Published on: 19 Dec, 2018

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