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  • Customer Engagement

    How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

    The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

    Written by: Mrinal Parekh
    Published on: 10 Jun, 2021
    CleverTap

    CleverTap’s Values, and How We Got Them Right

    This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

    Written by: Mrinal Parekh
    Published on: 25 May, 2021
    Data and Analytics

    How Halodoc Improves Healthcare Access to Millions in Indonesia

    The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

    Written by: Mrinal Parekh
    Published on: 17 Mar, 2021
    CleverTap

    CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

    Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

    Written by: Mrinal Parekh
    Published on: 03 Mar, 2021
    Travel and Hospitality

    AirAsia: Navigating the Super-App Terrain During a Global Pandemic

    While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are

    Written by: Mrinal Parekh
    Published on: 27 Jan, 2021
    Segmentation

    How Stardust Rethinks Segmentation and Messaging to Delight Users

    While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes

    Written by: Mrinal Parekh
    Published on: 06 Jan, 2021
    CleverTap

    CleverTap Product 2020 Year In Review

    2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

    Written by: Mrinal Parekh
    Published on: 23 Dec, 2020
    Financial Services

    How banQi is Fostering a Customer-Centric Financial Culture in Brazil

    Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45

    Written by: Mrinal Parekh
    Published on: 09 Dec, 2020
    Marketing Strategies

    How TitleMax is Building a Successful Omnichannel Presence

    In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech

    Written by: Mrinal Parekh
    Published on: 25 Nov, 2020
    Technology

    Preparing for iOS 14 User Privacy Updates

    At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the

    Written by: Mrinal Parekh
    Published on: 03 Sep, 2020
    CleverTap

    Small Things Matter: Making Remote Work Succeed

    What started as a temporary work from home or shelter in place situation has continued for well over four months,

    Written by: Mrinal Parekh
    Published on: 19 Aug, 2020
    Ecommerce and Retail

    How BUMP is Redefining the Shopping Experience for Gen Z

    Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff

    Written by: Mrinal Parekh
    Published on: 13 Aug, 2020

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