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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are
While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes
2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take
Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45
In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech
At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the
What started as a temporary work from home or shelter in place situation has continued for well over four months,
Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff
The mobile engagement industry has evolved into a complex marketplace. Some estimates say that apps have 15 SDKs on average*
There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,
Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
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