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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
Not everyone who launches your app ends up transacting or converting. Users drop off at various stages of their journey
What is Customer Success? At the cornerstone of any Customer Success team is the purpose to help increase customer adoption,
It takes a lot of effort to design, build and launch an app, and even more to acquire users. Unless you're
One of the biggest decisions a CTO will make is whether he should build and track his or her own
What are the best metrics for measuring user engagement for travel apps like AirBnb? Sunil Thomas, CEO for CleverTap recently answered
In today's crowded App Store, users rely heavily on app reviews to choose whether or not to download your mobile
In a recent Forrester study it shows that 80% of apps downloaded will be deleted within the first week. What does
Predictive modeling is a formula that transforms a list of input fields or variables into some output of interest. Feature
What does a data analytics model's life cycle look like? How often do they get deployed in a company? And
Choosing the right analytics platform can make the difference between a successful or unsuccessful app. Whether you're building a game,
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
