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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking
At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!
Are you planning to attend the Mobile Apps Unlocked Summit in Las Vegas? We’re looking forward to our team’s third
Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the
So, you’ve created a fabulous media app, put in place a smart app awareness strategy, and secured an impressive number
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc. As
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical
From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a
On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent
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