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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee
Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on
It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.
Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some
Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us
This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more
Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they
In our mobile growth series, we sit down with cutting-edge companies that have mastered growth marketing in hypercompetitive industries to
Marketers are responsible for engaging with a completely new kind of customer today – one who is always on the
“We see our customers as invited guests to a party, and we are the hosts. It's our job every day
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
