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  • CleverTap

    Bagaimana Caroussel Menghubungkan Para Penjual & Pembeli di Asia Tenggara

    Jika anda pernah membeli atau menjual sesuatu di forum atau situs seperti OLX atau Craigslist, anda mungkin ingat bagaimana sulit

    Written by: Mrinal Parekh
    Published on: 24 Mar, 2020
    CleverTap

    How PlantSnap Built a Global User Base

    “Without plants there’s nothing. Not even humanity. And not understanding the kind of plant you have in front of you

    Written by: Mrinal Parekh
    Published on: 12 Feb, 2020
    Customer Engagement

    How Carousell Connects Buyers & Sellers Across Southeast Asia

    If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

    Written by: Mrinal Parekh
    Published on: 29 Jan, 2020
    Journeys

    From Acquisition to Retention: Dineout’s Journey of Serving Foodies in India

    Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

    Written by: Mrinal Parekh
    Published on: 23 Oct, 2019
    Ecommerce and Retail

    World Food Day, Food Apps, and the Future of Food Tech

    Every year, the UN's Food and Agriculture Organization (FAO) hosts World Food Day, an educational and celebratory event focused on

    Written by: Mrinal Parekh
    Published on: 16 Oct, 2019
    Segmentation

    The Art and Science of Facebook Retargeting: Using RFM Segments to Fine Tune Audience Lists

    It is not uncommon for visitors to leave your website or app without completing any action. The problem is: it

    Written by: Mrinal Parekh
    Published on: 15 May, 2019
    AI and ML

    Automate Campaign Content to Engage with 1:1 Product Recommendations

    The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for

    Written by: Mrinal Parekh
    Published on: 06 Mar, 2019
    CleverTap

    Use Content Flows to Analyze Popular Conversion Paths in a Single View

    Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

    Written by: Mrinal Parekh
    Published on: 23 Jan, 2019
    Segmentation

    Using Precomputed Segments to Engage Users with Real-time Content

    Something happens when the World Cup or the Olympics roll in every four years. Or when the Superbowl or some

    Written by: Mrinal Parekh
    Published on: 09 Jan, 2019
    Customer Engagement

    Uninstall Tracking Primer for Churn Reduction – CleverTap

    Mobile apps are an integral part of our day-to-day routines. They provide information and convenience on the go, help us

    Written by: Mrinal Parekh
    Published on: 19 Dec, 2018
    Data and Analytics

    CleverTap’s Coeus Engine: Driving Meaningful Engagement

    This week, CleverTap announced the release of its Coeus Data Science Engine that is designed to help marketers drive more

    Written by: Mrinal Parekh
    Published on: 18 Oct, 2018
    Segmentation

    Introducing Intent Based Segmentation: Find the Right Audience to Optimize Your Marketing ROI

    Today’s consumers have come to expect relevance and timeliness with every interaction. Whether they are new customers or existing, they

    Written by: Mrinal Parekh
    Published on: 16 Oct, 2018

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