• CleverTap

    Rebranding CleverTap 2.0: Behind Our New Design

    If you’ve come across our social media channels or website in the past month, then you may have noticed something

    Written by: Mrinal Parekh
    Published on: 15 Jul, 2021
    Financial Services

    N26 VP Patrick Stal Shares Engagement Lessons – CleverTap

    From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the

    Written by: Mrinal Parekh
    Published on: 14 Jul, 2021
    CleverTap

    Former Babbel, Shiseido CMO Katherine Ray on CMO Success

    Growth is change.  So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand

    Written by: Mrinal Parekh
    Published on: 30 Jun, 2021
    Gaming

    A Masterclass With Mastercard’s CMO on Values, Loyalty, and Rethinking Brand

    Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and

    Written by: Mrinal Parekh
    Published on: 21 Jun, 2021
    Customer Engagement

    How IBM is Weathering the Subscription Storm and Pivoting to Paid Success

    The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video

    Written by: Mrinal Parekh
    Published on: 10 Jun, 2021
    CleverTap

    CleverTap’s Values, and How We Got Them Right

    This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

    Written by: Mrinal Parekh
    Published on: 25 May, 2021
    Data and Analytics

    How Halodoc Improves Healthcare Access to Millions in Indonesia

    The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,

    Written by: Mrinal Parekh
    Published on: 17 Mar, 2021
    CleverTap

    CleverTap Prioritizes Data Safety and Security with HIPAA Compliance

    Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.

    Written by: Mrinal Parekh
    Published on: 03 Mar, 2021
    Travel and Hospitality

    AirAsia: Navigating the Super-App Terrain During a Global Pandemic

    While people all over the globe were busy canceling their travel and other plans for 2020 (for reasons we are

    Written by: Mrinal Parekh
    Published on: 27 Jan, 2021
    Segmentation

    How Stardust Rethinks Segmentation and Messaging to Delight Users

    While Game of Thrones was at the peak of its popularity, an ardent fan of the show named Derek Forbes

    Written by: Mrinal Parekh
    Published on: 06 Jan, 2021
    CleverTap

    CleverTap Product 2020 Year In Review

    2020 has been a year to remember for many reasons. As we look forward to 2021, we want to take

    Written by: Mrinal Parekh
    Published on: 23 Dec, 2020
    Financial Services

    How banQi is Fostering a Customer-Centric Financial Culture in Brazil

    Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45

    Written by: Mrinal Parekh
    Published on: 09 Dec, 2020

    Please enter a valid work email

    Smiling Woman Holding Phone