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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
The arrival of the new normal* didn't just mark a sea change in how companies must engage their customers. It
Consumer reliance on fintech and insurtech apps for assistance and advice at every step of the journey presents marketers with
From Nestle to Nike, consumer packaged goods (CPG) companies are ramping up their direct-to-consumer (DTC) models at a fierce pace
Whether it's Sunday morning brunch with friends, a coffee date with a new acquaintance, or a dinner with your team,
If you’ve come across our social media channels or website in the past month, then you may have noticed something
From time spent to revenue generated, metrics for finance apps broke records in 2020. It's a trend that cements the
Growth is change. So, growth marketers should welcome times of upheaval… especially if they are not the most successful brand
Global events have not only accelerated business transformation and change, they’ve upended consumer perception of what brands must do and
The subscription economy is booming. More than four in five U.S. consumers* now pay for at least one streaming video
This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth
The Indonesian archipelago is the 4th most populous nation in the world. With only 0.4 doctors for every thousand residents,
Building relationships requires consistent and personalized experiences across all touchpoints. Data plays an essential role in delivering relevant, timely content.
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