![Empathy at Scale: How Our Customers Are Connecting With Their Users [Video Series]](https://clevertap.com/wp-content/uploads/2020/05/header-4.png?w=1024&w=353)
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Leads Product Marketing & Analyst Relations.Expert in cross-channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Roughly one-fourth of the global population do not have a bank account or access to a financial institution,* including 45
In 2020, the way forward for businesses is by creating seamless omnichannel experiences for customers, especially for industries like Fintech
At WWDC 2020 in June, Apple announced a notable change to iOS 14 with respect to user privacy. Given the
What started as a temporary work from home or shelter in place situation has continued for well over four months,
Shopping has traditionally been a social activity — you go out with friends and get their opinion on the stuff
The mobile engagement industry has evolved into a complex marketplace. Some estimates say that apps have 15 SDKs on average*
There are many organizations doing great work to make the world a better place to live. Through our CleverTap4Good initiative,
Boost launched in 2017 with a mission to revolutionize the way Malaysians conduct their daily transactions. Previously a cash-dominant culture,
Experts suggest that the key to great marketing efforts is empathy. It doesn’t just enhance marketing content, it also helps
Push notifications play a key role in engaging customers and driving them to convert. But alongside the rise of push
A lot has changed in the app marketing landscape over the last few months. Some app industries are experiencing a
We believe user retention is more than just keeping your app installed on a user’s device. It's about building loyal
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