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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do
One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’
Emojis are everywhere: on your phone, mobile apps, social media, even in the news. We use them every day for
Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps
TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the
On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent
In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show
Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration
As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention
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