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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention
Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have
At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens
It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no
I recently took some time to chat with Fernando Trueba Gris, CEO & Co-founder of California-based fashion app Luv.it. What’s
The holiday season is coming up, and you know what that means. Compared to last year people are going to
With the sheer number of travel apps available to users, app-based travel businesses have their work cut out for them
Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle
Push notifications are all about bringing users back into your app. You have to be creative enough to stand out
Effective messaging campaigns can make or break an app. Mobile marketers need to be able to send users timely, personalized
Diwali, also known as ‘Deepavali’, is the Festival of Lights. People decorate their houses with diyas and lanterns to signify
No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -
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