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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
You’re attending a baby shower, bought diapers off Amazon, and suddenly you’re flooded with emails recommending baby products? It’s an
Intel co-founder Andy Grove defines an inflection point as an “event which changes the way we think and act.” Mobile
US users are spending up to 5 hours a day on smart devices, with media and entertainment apps accounting for
Every mobile app struggles with customer churn. If you recall, the average mobile app loses 77% of its Daily Active
On May 25, 2018, the General Data Protection Regulation (GDPR) takes effect in the European Union (EU). And CleverTap is
Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest
As part of our ongoing series on mobile growth, today we are excited to have Pallav Singhvi, Head of Growth
Have you ever been in a productive meeting that came to a screeching halt because you were digging into multiple
We've talked about A/B testing or split testing before. It's a technique used to help a marketer quantify the impact
Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible
Health and wellness apps are making it easier for consumers to access medical information using their mobile apps. From tracking
At CleverTap, we aren’t just an intelligent mobile marketing platform, we also love meeting industry folks and having intelligent conversations!
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