Given the recent discussion over privacy, security, and the role of service providers such as CleverTap, we’d like to clarify our stand on security, user consent, and data privacy.
CleverTap is an app/web analytics and user marketing platform.
We provide an SDK in various languages, and APIs for our customers to store user data with us. We also provide a dashboard to our customers to view business metrics related to the use of their app/website, and communicate with their users using emails, SMS, push notifications, etc.
Our customers (aka app publishers) use CleverTap for three primary reasons:
Publishers use CleverTap to understand their users better and offer an enhanced app experience that helps drive growth and revenue.
CleverTap collects and stores information provided by the app publisher. This data is specific to a certain publisher/customer and is stored in an isolated manner.
The CleverTap dashboard lets the app publisher run queries on this data set to extract reports like App logins, Transactions, Video views, etc. CleverTap also enables publishers to send messages to users based on their actions or demographic profile. For example, a publisher can use CleverTap to send an email to their users thanking them for a recent purchase.
CleverTap works with first-party data provided by the app publisher; we don’t enhance or combine data from other sources at our end.
CleverTap stores whatever data an app publisher decides to pass on. The data sent could contain user demographic information and/or a user’s in-app actions, like Added to Cart. CleverTap doesn’t have any audio or video storage or processing capabilities.
Neither does CleverTap mandate any specific user information to be sent by the publisher nor does it seek any extra permission outside of what an app might typically ask.
CleverTap doesn’t sell, share, rent, re-market, or do anything funny with publisher data.
CleverTap offers a variety of hosting locations globally, including Indian data-centers for those businesses that might have a legal or governance requirement. CleverTap hosts its servers within AWS.
At CleverTap, we believe in making our customers successful. Earning their trust is what we strive for and we realize that consent, privacy, and data security are critical milestones in this journey.
You can read more details on CleverTap’s security and data privacy here: https://developer.clevertap.com/docs/security-overview
Many businesses put minimal focus on compliance and data privacy and see it as a step that slows them down. However, for businesses to grow the first thing they need to earn, even before a single app download, is the trust of their prospects.
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals decide what happens to their personal data, the General Data Protection Regulation (GDPR) requires companies to conform to data collection and security best practices.
CleverTap is here to help publishers and end-users understand the significance of GDPR, its requirements, and our allegiance to comply with global standards. This post outlines our commitment to GDPR.
We are also constantly working with our customers and strive to comply with various laws around compliance and privacy.
To embark on an honest and long-lasting relationship, app publishers need to:
CleverTap is the brand name, while WizRocket is the name of the parent company.
The security and confidentiality of your data is always a top priority at CleverTap. If you have any questions for our data governance team, please email us at [email protected].