Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
As data-driven marketers, we’re trained to keep a close eye on important metrics like MAUs, uninstall rates, CTRs, etc.
As soon as an important metric changes, say an unusual spike in uninstalls one week, we’re all over it. But more often than not, we don’t know what led to that spike.
Was it because users were confused by the new feature you launched last week, or was it because they got stuck searching for a particular item? If so, how many of them reached out to customer support before uninstalling?
To get answers to these questions, you need to know one thing:
What are users doing inside the app?
The question is more complex than it seems. Different users adopt and use mobile apps differently. Understanding how users navigate through your app, not to mention plotting every different path users take, gets pretty complicated.
To help you answer these questions, we introduced Flows so you can find actionable solutions in one interactive sunburst chart.
Knowing what’s actually happening inside the app will help you understand the most common paths users take to completing important events, like conversions, referrals, or even uninstalls. And you’ll see the most common points where they get stuck along the way.
Here’s a 2-minute video that explains how marketers can use Flows to visualize user behaviour patterns:
In this blog, we dive deeper into the more advanced functionality of Flows that differentiates it from any other path analysis tool out there.
Use Flows to Answer Key User Engagement Questions
Say you have a travel app. You track several user events in your app including:
With Flows, you can analyze what actions users perform after they install the app or perform a flight search. You can also see what user behaviors led to app uninstall or what they did right before flight booking failed. Take the guesswork out of your churn analysis and optimize app conversions.
Flows is a tool that takes the guesswork out of user behavior. It eliminates decisions based solely on intuition and gut feelings and lets your data talk in an easy and sophisticated manner.
Use Flows to discover user insights earlier and act on them faster!
The Intelligent Mobile Marketing Platform