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Tanushree Shenvi is a data-driven marketer with 10+ years of experience in performance marketing and product analytics. She currently leads the Product Intelligence function at CleverTap.
WhatsApp has quickly become one of the most effective customer engagement channels, with consistently high open and response rates. But
The Indian Premier League (IPL) has evolved into India’s biggest marketing stage, with ~620 million viewers expected in 2026 and
Your team spent six weeks building a re-engagement campaign. You did everything by the playbook. Initially, the open rates looked
Shoppers move fast. One scans running shoes on your site, drops a premium pair into their cart, then hesitates, perhaps
Easter is a vibrant time of family gatherings, gifting, and springtime celebration, making it a prime opportunity for brands to
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
The travel and transportation industry is moving faster than a Boeing 747 at thirty-nine thousand feet. Today’s users have more
Attending conferences is one of the best ways to keep your mobile marketing skills sharp. Stay up-to-speed on the latest
At CleverTap, we believe in empowering those who improve the lives of others. We work with nonprofits and social organizations
Almost every service and product company has created a mobile app to make life easier for their users/customers, but struggle
Calculating the ROI for mobile app marketing has always been complicated because of so many moving parts. For the most
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
