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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know
Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in
Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
By now you might have heard the headlines around developer announcements coming out of this year's Apple WorldWide Developers Conference: new
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Instant Apps are a way for businesses to offer web users a lightweight version of their Android app without requiring
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our
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