• Mobile Marketing

    Improve iOS App Ratings

    Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new

    Written by: Peter
    Published on: 01 May, 2017
    Mobile Marketing

    10 In-App Messaging Best Practices – Some Will Surprise You

    In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to

    Written by: Subharun Mukherjee
    Published on: 27 Apr, 2017
    Data and Analytics

    A Marketer’s Guide to A/B Testing

    The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform

    Written by: Jacob Joseph
    Published on: 24 Apr, 2017
    CleverTap

    CleverTap – How it came about

    CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,

    Written by: Anand Jain
    Published on: 20 Apr, 2017
    CleverTap

    Deliver Campaigns in User’s Timezone

    When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all

    Written by: Shivkumar M
    Published on: 13 Apr, 2017
    CleverTap

    Targeting Campaigns on Cumulative User Activity

    Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One

    Written by: Shivkumar M
    Published on: 13 Apr, 2017
    CleverTap

    Enhanced Web Notifications and Web Pop-Ups

    Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible

    Written by: Shivkumar M
    Published on: 07 Mar, 2017
    Data and Analytics

    The Importance of Data Analytics

    The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business

    Written by: Subharun Mukherjee
    Published on: 26 Feb, 2017
    CleverTap

    Trending Funnels in CleverTap

    Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps

    Written by: Shivkumar M
    Published on: 14 Feb, 2017
    Marketing Strategies

    Setting DND & Cut-Off Times for Campaigns

    Engaging your users with messaging is one of the most effective ways to drive increased adoption, retention and conversions for

    Written by: Shivkumar M
    Published on: 31 Jan, 2017
    CleverTap

    Working with Dates and Time

    Analytics and engagement revolve around time. You segment your audience based on when your users perform activities in your app

    Written by: Shivkumar M
    Published on: 19 Jan, 2017
    Marketing Strategies

    Recurring Campaigns

    The goal for many marketers is to automate the routine. Once you understand when to reach your users, on which

    Written by: Shivkumar M
    Published on: 19 Jan, 2017

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