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Cyber Monday is no longer Black Friday’s digital after-party. Today, it’s the single biggest revenue moment of the holiday season.
Email marketing is the unsung hero of Black Friday. During the year’s biggest shopping event, a well-timed email can directly
As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
An email stays in a shopper’s inbox, ready to be opened when the moment is right. Cyber Monday emails, in
Black Friday has evolved from a single-day rush into a high-stakes, multi-week retail event. Online spending keeps smashing records: U.S.
Diwali marketing is one of the highest-stakes windows on the Indian retail calendar. India's festive advertising spend rose 12-14% in
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
Starting with iOS 10.3, Apple has made significant changes to its app rating and review functionality, including adding a new
In-app messaging is quickly becoming an effective way to communicate with customers. It provides a great way for brands to
The primary aim of any marketing campaign is to effectively engage with the target audience and encourage them to perform
CleverTap today – We enable over 4000 leading brands such as Sony, Samsung, McDonald's, Reliance Jio, Hotstar, Idea, Zomato, BookMyShow,
When scheduling campaigns for Push, SMS or Web push notifications you can choose to have CleverTap deliver the messages all
Segmenting your audience is all about grouping users based on the behaviors they perform in your app or website. One
Web Notifications are a great way to engage your users across your desktop and mobile websites. They’re simple yet flexible
The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business
Funnels are among the most powerful analytic tools for Product Managers or Marketeers to understand how users navigate your app. Most apps
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