• Mobile Marketing

    9 Tips for Food Tech Apps to boost User Acquisition

    Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical

    Written by: Mrinal Parekh
    Published on: 14 Feb, 2018
    Push Notifications

    Creating Push Notifications in Android O

    The latest Android version named after the famous cookie brand Oreo released on 21st August and is now live on

    Written by: Darshan Pania
    Published on: 08 Feb, 2018
    Customer Engagement

    Using Marketing Psychology to Influence App Engagement

    Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

    Written by: Shivkumar M
    Published on: 06 Feb, 2018
    Media and Entertainment

    Key Lessons to Turn Up the Volume on your Media App User Acquisition

    From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a

    Written by: Mrinal Parekh
    Published on: 01 Feb, 2018
    Data and Analytics

    The Definitive Guide to Mobile App Metrics

    If you’re overwhelmed by mobile app metrics, you’re not alone. What’s the best way to track app performance? How do

    Written by: Shivkumar M
    Published on: 30 Jan, 2018
    Data and Analytics

    Sunburst Chart vs. Sankey: Which is better to Depict User Journeys?

    One of the most intriguing questions that product managers and marketers face is, ‘What are users doing on my app?’

    Written by: Jacob Joseph
    Published on: 25 Jan, 2018
    Push Notifications

    Add Emojis to Push Notifications for Powerful User Engagement (Infographic)

    Emojis are everywhere: on your phone, mobile apps, social media, even in the news. We use them every day for

    Written by: Shivkumar M
    Published on: 23 Jan, 2018
    Journeys

    Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

    Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

    Written by: Shivkumar M
    Published on: 17 Jan, 2018
    Technology

    Java 9 HttpClient Does Not Allow Custom Authorization Headers

    TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the

    Written by: Jude Pereira
    Published on: 16 Jan, 2018
    CleverTap

    A Recap of CleverTap’s GrowthHackers AMA

    On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

    Written by: Mrinal Parekh
    Published on: 09 Jan, 2018
    Mobile Marketing

    The Right Way To Do In-App Notifications

    In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show

    Written by: Darshan Pania
    Published on: 02 Jan, 2018
    Mobile Marketing

    Top Mobile Marketing Trends and Influencers to Watch for 2018

    Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are

    Written by: Subharun Mukherjee
    Published on: 27 Dec, 2017

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