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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
Halloween is a big deal for kids and adults alike. People spend lavishly to celebrate with costumes, candy, and decorations.
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Personalization has always been a North Star for marketers. Towards that goal, we have gradually moved over the years from
U.S. consumers are projected to spend a record $13.1 billion on Halloween this year, and a good share of that
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with
Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical
The latest Android version named after the famous cookie brand Oreo released on 21st August and is now live on
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
From news and music to entertainment and video, we’re consuming more and more content on our mobile devices. As a
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