• Journeys

    Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

    Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

    Written by: Shivkumar M
    Published on: 17 Jan, 2018
    Technology

    Java 9 HttpClient Does Not Allow Custom Authorization Headers

    TL;DR Java 9 HttpClient does not allow custom Authorization header unless you resort to a hack Read on: Over the

    Written by: Jude Pereira
    Published on: 16 Jan, 2018
    CleverTap

    A Recap of CleverTap’s GrowthHackers AMA

    On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

    Written by: Mrinal Parekh
    Published on: 09 Jan, 2018
    Mobile Marketing

    The Right Way To Do In-App Notifications

    In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show

    Written by: Darshan Pania
    Published on: 02 Jan, 2018
    Mobile Marketing

    Top Mobile Marketing Trends and Influencers to Watch for 2018

    Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are

    Written by: Subharun Mukherjee
    Published on: 27 Dec, 2017
    Customer Engagement

    How to Leverage Mobile Shopping Habits for Better User Engagement

    Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

    Written by: Mrinal Parekh
    Published on: 21 Dec, 2017
    Customer Engagement

    Boosting Mobile App Engagement & Retention Using Emojis

    When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

    Written by: Shivkumar M
    Published on: 19 Dec, 2017
    CleverTap

    CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

    The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

    Written by: Mrinal Parekh
    Published on: 14 Dec, 2017
    Marketing Automation

    Automate User Segmentation with RFM Analysis

    As a mobile marketing platform, our goal is to give marketers precise insights into where they should focus their attention

    Written by: Subharun Mukherjee
    Published on: 13 Dec, 2017
    Customer Engagement

    How to Design Scientific Experiments That Help Mobile App Retention

    Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

    Written by: Subharun Mukherjee
    Published on: 12 Dec, 2017
    CleverTap

    CleverTap Engineering – Behavioral Messaging at 100B Scale

    At CleverTap, we are rapidly approaching a landmark of sorts: processing 100 Billion unique monthly events and sending out tens

    Written by: Mohit Minhas
    Published on: 07 Dec, 2017
    Mobile Marketing

    Overcoming Common Challenges to Mobile Growth with Andy Carvell

    It’s no secret – building mobile apps is a challenge, and growing the number of highly engaged users is no

    Written by: Subharun Mukherjee
    Published on: 30 Nov, 2017

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