• Customer Engagement

    How M2Catalyst Is Bridging the Digital Divide While Deeply Engaging Users

    The issue of inequitable access to broadband connectivity—otherwise known as the digital divide—has existed for decades. The problem only grew

    Written by: Sony Shetty
    Published on: 19 Oct, 2022
    Marketing Strategies

    Improving UX with Multichannel Marketing

    Before the 1940s, print media and radio ruled the marketing landscape. Then along came television, and marketers had to reinvent

    Written by: Subharun Mukherjee
    Published on: 18 Oct, 2022
    Journeys

    How Press Sports Found a Winning Formula by Helping Athletes Shine

    Imagine a social networking app for young athletes that combines the “wow, did you see that?” virality of TikTok with

    Written by: Sony Shetty
    Published on: 14 Oct, 2022
    CleverTap

    CTzen Stories: Marc-Antoine Hager – Life is a ‘Circle of Happiness’

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Marc-Antoine Hager
    Published on: 12 Oct, 2022
    Financial Services

    Lessons From the Fintech and BFSI Masterclass by BharatPe and ICICI Bank

    Fintech (financial technology) is an exciting and ever-evolving industry. As digital payments become increasingly popular, there’s been an increased demand

    Written by: Niddhi Shah
    Published on: 03 Oct, 2022
    CleverTap

    CTzen Stories: Arpita Porwal – Give Me Wings, Believe in Me – and Watch Me Fly! 

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Arpita Porwal
    Published on: 27 Sep, 2022
    CleverTap

    G2 Fall 2022 Reports: CleverTap Recognized as Leader in Mobile Marketing and Personalization

    The shiny new badges from the G2 Fall 2022 report are out. And CleverTap is named as a global Leader

    Written by: Shivkumar M
    Published on: 23 Sep, 2022
    Data and Analytics

    Keep an Eye on These Mobile App KPIs to Measure Your App’s Performance

    Just like with any other marketing campaign, your mobile app needs constant monitoring to make sure it serves your brand

    Written by: Subharun Mukherjee
    Published on: 21 Sep, 2022
    Customer Engagement

    Conal Byrne of iHeartMedia on Achieving Engagement in an Underestimated Medium

    If you were to guess the name of the media company that reaches nine of out 10 U.S. adults each

    Written by: Sony Shetty
    Published on: 20 Sep, 2022
    Financial Services

    How KoinWorks Boosts Financial Literacy While Growing Retention and Reducing Cost Per User by 70%

    Indonesia is a country where more than half the population is underserved and unbanked. How has KoinWorks become Indonesia’s largest

    Written by: Sony Shetty
    Published on: 15 Sep, 2022
    CleverTap

    CTzen Stories: Rishabh Arora – My Journey Into Technology 

    Everyone has a story waiting to be heard. We’re highlighting some of the amazing stories from within CleverTap — from

    Written by: Rishabh Arora
    Published on: 14 Sep, 2022
    Mobile Marketing

    Here’s Why Your Customer Experience Needs an Experience Membrane

    If you think about it, there’s truly nothing more important than the experience your customers have with your app and

    Written by: Sony Shetty
    Published on: 13 Sep, 2022

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