• Customer Engagement

    User-Driven Engagement at its Best: How Vodafone Uses CleverTap to Accelerate Retention and Revenue

    At CleverTap, we maintain ongoing conversations with our customers to discuss how we can better help them solve their mobile

    Written by: Subharun Mukherjee
    Published on: 22 Mar, 2018
    Customer Engagement

    How to Measure Your App’s Health with User Engagement Metrics

    The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed

    Written by: Shivkumar M
    Published on: 20 Mar, 2018
    Customer Engagement

    Deep Linking: Key for User Retention and Engagement

    User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies

    Written by: Mrinal Parekh
    Published on: 15 Mar, 2018
    Customer Engagement

    6 Killer Campaigns to Ace User Engagement for Your Travel App

    As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6

    Written by: Mrinal Parekh
    Published on: 07 Mar, 2018
    Customer Engagement

    Using Marketing Psychology to Influence App Engagement

    Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or

    Written by: Shivkumar M
    Published on: 06 Feb, 2018
    Customer Engagement

    How to Leverage Mobile Shopping Habits for Better User Engagement

    Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,

    Written by: Mrinal Parekh
    Published on: 21 Dec, 2017
    Customer Engagement

    Boosting Mobile App Engagement & Retention Using Emojis

    When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it

    Written by: Shivkumar M
    Published on: 19 Dec, 2017
    Customer Engagement

    How to Design Scientific Experiments That Help Mobile App Retention

    Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have

    Written by: Subharun Mukherjee
    Published on: 12 Dec, 2017
    Customer Engagement

    The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

    When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

    Written by: Subharun Mukherjee
    Published on: 26 Sep, 2017
    Customer Engagement

    Cohort Analysis for Enhanced App User Retention – CleverTap

    Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come

    Written by: Shivkumar M
    Published on: 07 Sep, 2017
    Customer Engagement

    The Netflix Model: Personalization Insights

    Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The

    Written by: Subharun Mukherjee
    Published on: 31 Aug, 2017
    Customer Engagement

    What Makes Memrise 2017’s Best App on Google Play Store?

    Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands

    Written by: Subharun Mukherjee
    Published on: 22 Aug, 2017

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