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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Long gone are the days when shopping meant driving to a brick-and-mortar store and standing in long checkout lines. Now,
When you first launched your mobile app, you probably had big dreams of people flocking to download it, sharing it
Mobile apps are on the cutting edge of innovation. Roughly 92% of young Americans (ages 18 - 29) now have
When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly
Experienced mobile marketers know: real success isn't about getting someone to download your app. It's about convincing them to come
Netflix always knows what you want to watch. Netflix usually knows what you want to watch before you do! The
Memrise is a language learning app which won the best app award for 2017 on Google Play. It bested thousands
It has been exactly a year since I have been working as a Customer Success Manager at CleverTap. The year
Grab your phone and look at the last few text messages you have sent and received. I bet there were
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
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