• Customer Engagement

    What is an Immersive Experience And How Do You Create One?

    Studies show experiences make us happier than physical objects.1 Studies also show companies that prioritize experiences over products/features have a

    Written by: Subharun Mukherjee
    Published on: 17 Mar, 2020
    Customer Engagement

    A/B Test for Improved User Onboarding & Retention

    You know that a key part of being a world-class marketer is testing: your campaigns, your product — your customer

    Written by: Shivkumar M
    Published on: 06 Feb, 2020
    Customer Engagement

    How Carousell Connects Buyers & Sellers Across Southeast Asia

    If you’ve ever bought or sold something on a forum or classifieds websites like OLX or Craigslist, you probably remember

    Written by: Mrinal Parekh
    Published on: 29 Jan, 2020
    Customer Engagement

    Want to Be the Industry Leader? Solve for Retention

    Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first

    Written by: Sunil Thomas
    Published on: 21 Nov, 2019
    Customer Engagement

    Why MAU is an Overrated Growth Metric

    Imagine this: you’re sitting in the doctor’s office for your annual physical. The doctor comes in with his clipboard, makes

    Written by: Anand Jain
    Published on: 07 Nov, 2019
    Customer Engagement

    7 Best Practices for Improving User Engagement This Holiday Season

    The holidays are right around the corner — which means if you haven’t thought about your holiday campaigns, you might

    Written by: Subharun Mukherjee
    Published on: 17 Oct, 2019
    Customer Engagement

    Solve the Retention Problem By Delivering the Emotional Connection Users Crave

    Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

    Written by: Shivkumar M
    Published on: 08 Oct, 2019
    Customer Engagement

    7 Tactics for Humanizing Your Brand

    Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is

    Written by: Subharun Mukherjee
    Published on: 03 Oct, 2019
    Customer Engagement

    The 4 Pillars of Customer Retention

    In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining

    Written by: Shivkumar M
    Published on: 29 Aug, 2019
    Customer Engagement

    Rewarded Video Ads: The Ticket to Higher Retention and Revenue

    Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to

    Written by: Shivkumar M
    Published on: 27 Aug, 2019
    Customer Engagement

    Acknowledgment-Interest-Conversion: A New Way to Measure Engagement

    At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could

    Written by: Subharun Mukherjee
    Published on: 21 Aug, 2019
    Customer Engagement

    How to Ruin Your Mobile App: Worry About Customer Retention Tomorrow

    Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack

    Written by: Shivkumar M
    Published on: 15 Aug, 2019

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