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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no
We’ve been covering various aspects of the customer experience for a while now on this blog. Check out previous posts
As growth marketers, one of our main responsibilities is to drive growth across the entire customer lifecycle. We design strategies
We've been talking a lot about user experience on the blog. In an earlier post, we covered the principles of
The concept of recommendations has been around since Amazon first added "inspired by your shopping trends" or "top picks for
What do Silicon Valley’s fastest-growing startups and the Manhattan Project have in common? They both create bomb products that rely
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