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As marketers, we love seeing a campaign perform. Nothing beats the feeling when we get to say, “The campaign looks
I. The Letter In 1834, a merchant in Bombay sat down to write a letter to his agent in London.
A shopper adds a pair of running shoes to her cart. Minutes later, she removes them, compares a more expensive
Growth marketers across industries have been following the same operating model for years: define the segment, plot the journey, decide
In our experience powering over 8,000 mobile app customers, we’ve noticed that the brands who have been consistent in retaining
Imagine this: your app displays a video ad pop up… and instead of complaining, your users are actually excited to
At CleverTap, we're big on mobile engagement. But what does "mobile engagement" really mean? On a superficial level, you could
Every so often, we encounter marketers at hot new startups who ask the inevitable question: “How do I growth hack
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking,
With over 230 million US consumers owning a smartphone and 79% of them making purchases using their mobile device, it’s
It’s no secret the shelf life of a mobile app is short. On average, users delete an app just 6
There’s nothing more frustrating for a user than to launch an app to do one thing, and then have to
The journey is more important than the destination. As creators of web and mobile experiences, it can be easy to
How valuable is a unicorn? Apparently, if you live in Silicon Valley, you can buy a unicorn for a cool
Free Customer Engagement Guides
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